Engineering the future
of TVtelevision advertising online advertising audio advertising

The largest broadcasters
across Europe choose our
advertising technology.

Cutting-edge solutions
for every type of media owner.

Broadcaster Solutions

Bring your most valuable ad formats to digital.

Publisher Solutions

Unlock the full value of your inventory.

Responsibility

To us, business is more than simply maximising profits. We believe we have a social responsibility to do what’s best for our people, the planet, and society at large.

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18 February 2026

Sidekicks Introduces the Industry’s First Fully AI-Centric Corporate Website

18 February 2026

Sidekicks enthüllt die branchenweit erste vollständig KI-zentrierte Unternehmenswebsite

18 February 2026

Sidekicks présente le premier site web corporate entièrement centré sur l’IA

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Engineering the future
of TVtelevision advertising online advertising audio advertising

RTL Group’s adtech unit

We aim to advance the European TV ecosystem, by uniting broadcasters in technology.

Technology

Adtech built for European media owners.

Team

Backed by the
smartest people
in tech.

The largest broadcasters
across Europe choose our
advertising technology.

Cutting-edge solutions
for every type of media owner.

Bring your most valuable ad formats to digital.

Unlock the full value of your inventory.

Responsibility

To us, business is more than simply maximising profits. We believe we have a social responsibility to do what’s best for our people, the planet, and society at large.

Careers

Grow your career
with meaningful
work.

Resource hub

Recently published

Sidekicks Introduces the Industry’s First Fully AI-Centric Corporate Website

Sidekicks enthüllt die branchenweit erste vollständig KI-zentrierte Unternehmenswebsite

Sidekicks présente le premier site web corporate entièrement centré sur l’IA

Advertising Technology

Broadcaster Solutions

Publisher Solutions

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Engineering the future of TVtelevision advertising online advertising audio advertising

RTL Group’s adtech unit

We aim to advance the European TV ecosystem, by uniting broadcasters in technology.

Technology

Adtech built for European media owners.

Team

Backed by the smartest people in tech.

The largest broadcasters across Europe choose our advertising technology.

Cutting-edge solutions for every type of media owner.

Bring your most valuable ad formats to digital.

Unlock the full value of your inventory.

Responsibility

To us, business is more than simply maximising profits. We believe we have a social responsibility to do what’s best for our people, the planet, and society at large.

Careers

Grow your career with meaningful work.

Resource hub

Recently published

Sidekicks Introduces the Industry’s First Fully AI-Centric Corporate Website

Sidekicks enthüllt die branchenweit erste vollständig KI-zentrierte Unternehmenswebsite

Sidekicks présente le premier site web corporate entièrement centré sur l’IA

Engineering the future
of TVtelevision advertising online advertising audio advertising

Backed by the
smartest people
in tech.

The largest broadcasters
across Europe choose our
advertising technology.

Cutting-edge solutions
for every type of media owner.

Grow your career
with meaningful
work.