I lead with curiosity, design with purpose, and believe the best work happens when we get closer — to users, to insight, and to each other. Every project I take on is rooted in empathy and clarity, designed to be both intuitive and impactful.
With over 15 years of experience across industries and team structures, I bring flexibility, depth, and direction.
Core Capabilities
- UX/UI Design
- Product Design
- Visual Design (Digital & Print)
- Branding & Identity
- Creative Direction
- Design Systems
Strategic Approach
- Human-Centered Design
- Storytelling & Narrative Thinking
- Design Leadership
- A/B Testing & Experimentation
- Research-Informed Design
- Cross-Functional Collaboration
Product Design (UX/UI)
I design intuitive, user-centered digital experiences that blend strategy, clarity, and empathy.
Digital + Print Design
From web to packaging, I create visually impactful designs that communicate clearly and consistently.
Branding
I craft cohesive brand identities that capture essence, build trust, and express vision with clarity.
Let's create something great
Smart. Meaningful. Human.
© 2025 SMH Creative. All rights reserved.
Simple. Meaningful. Human.
© 2025 SMH Creative. All rights reserved.
