The Social Media Lab is an interdisciplinary research center at the Ted Rogers School of Management, part of Toronto Metropolitan University. The lab examines how social media and other digital technologies, such as AI, are transforming the way people and organizations communicate, disseminate information, conduct business and form communities, and how these changes impact society.
Making Sense of a Networked World since 2010
The broad aim of the lab’s various research initiatives and digital tools is to advance the public’s understanding of the benefits and pitfalls of adopting new technologies with a focus on addressing the erosion of information integrity online.
Recent Posts
Russia Sanctions Social Media Lab Researchers for Tracking War Misinformation
The Social Media Lab at Toronto Metropolitan...
Kick-Start Your Social Media Research with Our New Toolkit
Are you starting a new social media research project? Check out our new Social Media Research Toolkit. It...
Fractured Facts: How Generative AI Fuels Anti-Immigrant Misinformation
Most conversations about AI focus on convenience, like how it drafts emails or speeds up everyday tasks, but the...
AI’s Impact on Canadians: A Briefing for the Senate
Anatoliy Gruzd, co-director of the Social Media Lab addressed the Standing Senate Committee on Transport and Communications...
[New Paper Alert] Online toxic speech as positioning acts: Hate as discursive mechanisms for...
Toxic speech is an endemic threat to civil discourse on social media; it’s marked by incivility, intolerance,...
Fractured Facts: How Generative AI Fuels Anti-Immigrant Misinformation
Most conversations about AI focus on convenience, like how it drafts emails or speeds up everyday tasks, but the...
[New Report] The State of Social Media in Canada 2025.
Social media use among Canadians has largely rebounded. X (formerly Twitter) stands out as the lone decliner.
TORONTO — May 2025 —...
Two-thirds of Canadians have experimented with generative AI, but most don’t...
When ChatGPT entered the public imagination in 2022, Canadians were curious, hopeful, anxious and had plenty of questions. Just three years later,...
