Turn Rising Premiums into Member-Retention & Growth with ICHRA
Give future members and their employers a flexible, tax-advantaged health benefit while you lock in loyalty, reduce churn, and open a new acquisition channel.
Health Plans Are Feeling The Pressure
ACA premiums are climbing, and members are looking for more affordable ways to stay covered. Every lost member impacts reputation, revenue, and growth. That’s why national and local health plans are investing in ICHRA to:
- Build Lifelong Loyalty
Give members a reason to stay for life, not just for a plan year. ICHRA lets employees keep their preferred carrier as their jobs, income, or subsidies change. Softheon keeps every transition connected through one consistent member experience.
- Drive Off-Exchange Enrollments
Turn employer contributions into Off-Exchange growth. The ICHRA Connector Cloud routes eligible employees to your plans, helping you capture new membership and avoid costly CMS fees.
- Keep Admin Costs Low
Our all-in-one, API‑first solution goes live in weeks, with built‑in compliance, reporting, and member‑experience tools, expanding your plans reach.
- Futureproof your Individual and Group Strategy
As ACA premiums skyrocket, ICHRA positions your plan as the flexible, member‑centric option that the market demands. Industry-leading plans have already started.
Trusted by Health Plans and Their Members Nationwide
“Anyone in group coverage knows the prices are rising. And they are rising astronomically. Small employers are cutting it off and deciding to not offer more and more every year… With ICHRA, we now have an opportunity to use our Marketplace plans and, through ICHRA administration with Softheon, offer smaller employers a more affordable healthcare option.”
Daverick Isaac | Community First Health Plans
“For small businesses, offering health insurance essentially requires them to run their own insurance company alongside their core business. Health plans have a real opportunity to take that burden off their plate while making healthcare more affordable, accessible, and plentiful.”
Eugene Sayan, Founder, President, and CEO of Softheon; Chairman of the HRA Council
Download our Free Guide
No noise – Just actions. Our free guide breaks down some of the misconceptions around ICHRA and provides the know-how for your plan to effectively compete in the ICHRA market.
The Smart Solution: Softheon’s ICHRA Connector Cloud
- Eliminate Unnecessary CMS Admin Fees
Our data show that 13% of all On‑Exchange members receive a $0 subsidy, yet carriers are still paying the mandatory 2.5 % CMS administrative fee for those lives. Most of these members are ICHRA‑eligible employees of small employers that do not offer traditional group coverage. By routing these individuals through Softheon’s ICHRA Connector, carriers can remove those dead‑weight fees and provide a more affordable, compliant health‑coverage option to the employee.
- Clear, Conflict‑Free Roles – Softheon Is the Agent of Record, Not the Broker
Softheon never assumes the Broker‑of‑Record (BOR) function. We operate strictly as the Agent of Record (AOR) for the health plan, preserving the plan’s fiduciary control and preventing the conflict‑of‑interest alerts that CMS flags when a single entity claims both broker and agent status.
- One Integration, Unlimited Distribution
With the ICHRA Connector, health plans can exponentially expand their access get access to any number of brokers through with just a single integration. This single‑point‑of‑entry model eliminates duplicate integrations, reduces IT overhead, and accelerates time‑to‑market for ICHRA offerings.
- Unified, End‑to‑End Member Experience Across All Lines of Business
ICHRA is just one piece of the plan’syour portfolio. Softheon’s multi‑market architecture consolidates Marketplace, ICHRA, and Medicare Advantage on one platform. Members enjoy a single, seamless journey — from initial enrollment (“cradle”) through every transition (“grave”) — while carriers benefit from a unified data view, consistent member communications, and streamlined operations.
Get a Jump Start on ICHRA Administration and Compliance with these Helpful Resources
Speed Up Your ICHRA Go-To-Market
Maximize Your ICHRA Opportunities
What Makes Softheon a Leader in the ICHRA Market?
Softheon is already well-established in helping Payers expand their ACA business into ICHRA. We have the trusted connections to Third-Party Administrators (TPAs) including ICHRA Administrators and other Benefit Technology providers that expand your plan’s reach while staying compliant. Let us fast-track your ICHRA go-to-market efforts.
For health plans interested in adding ICHRA to their coverage offerings, here are a few reasons why we excel as a potential partner:
- Faster market entry and growth
- Increased transparency and member retention
- Improved operations
- Efficient broker/payer management
- More payment options for members
