Made for people
with an appetite
for change
with an appetite
for change
Made for people
with an appetite
for change
with an appetite
for change
Soof is not a soft drink.
Why we believe that a revolution can be started in a glass? Because we have been doing so for years! We’re mixing up the status quo. We started Soof with the idea of making naturally good cordial syrups and sodas from 100% pure fruits, vegetables & herbs. Nothing else!
It turned out pretty well, the ingredients can easily fit on the front of our packaging. Cut the crap - as we like to say. There’s enough of that in the world already.
High on our bucket list? Our most important mission: a transparent and future-proof food industry which means no unnecessary ingredients and fine print. Do you have an appetite for change as well? Join our revolution!
#thirstyforchange #appetiteforchange #cutthecrap
Soof is not a soft drink.
Why we believe you can start a revolution in a glass? Because we've been doing it for years! We’re mixing up the status quoWe started Soof because we wanted to make the tastiest syrups and soft drinks from 100% pure fruit, vegetables & herbs. Nothing else!
It turned out pretty well, the ingredients can easily fit on the front of our packaging. Cut the crap - as we like to say. There’s enough of that in the world already.
High on our bucket list? Our most important mission: a transparent and future-proof food industry which means no unnecessary ingredients and fine print. Do you have an appetite for change as well? Join our revolution!
#thirstyforchange #appetiteforchange #cutthecrap
How it started
Hi, we are Daan and Nicole. We both have worked in the food industry for years; Nicole at multiple retailers and Daan on the supplier side. Time after time we saw how the unhealthiest products, often with a lot of unnecessary additives, were the best-selling ones. We decided it was time for change: let's mix up the status quo!
How? By launching super tasty products with 0% crap. Products on which all (yes, all!) ingredients for on the front of the packaging. Because a future proof industry should be both tasty and transparant.
“Why we believe you can start a revolution in a glass? Because we've been doing it for years! We’re mixing up the status quo."
How it all started
A lot has happened since Soof was born in the kitchen and now it has grown into an established brand. A small summary of our history!
Nima Marketing Company of the year 2023!
We've got it! 🙌🏼 Soof Drinks is the NIMA Marketing Company of the Year! A dream for every brand. 💥🚀
Now we hear you thinking: 'Marketing? Is it really that important?' Absolutely! Because this is how we tell our story, 100% natural syrups and soft drinks, without crap! No more unnecessary additives!
You also contributed to this! (By serving Soof at a party, as a loyal follower on Instagram, or by recommending it to friends and/or hospitality, you name it! 😃)
So THANK YOU VERY MUCH FOR THAT! 🙏💛
What did the jury say about us? ➡ “The consistency in the brand message – Without junk, Know what you drink -, the emphasis on natural ingredients and sustainability. ➡ The ability to deliver a unique product offering, but above all the conscious choice to build a brand in the B2B environment, combined with an appropriate social media approach. ➡ That, combined with impressive commercial results, makes Soof Drinks unique.”
(juni 2024)
