Digital Marketing,
Content Creation
& Ideation

Idea machines & growth strategists.
We plan, create, & execute impactful digital marketing campaigns.

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FULL-SERVICE MARKETING

We combine creativity with data-driven insights, and over 20 years experience to ensure your brand not only reaches its audience, but resonates.

Let's craft campaigns that inspire action, interest and loyalty.

All Services

Marketing Strategy

Craft data-driven strategies for measurable business growth

Social Media

Engage and expand your target audience across all platforms

Photo & Video

Capture captivating visuals that tell your brand's story and drive action

PPC & SEO

Reach your ideal customers through targeted marketing and powerful search engine optimization

Web Design

Construct user-friendly websites that convert visitors into loyal customers

Digital & Graphic Design

Create digital designs that not only grab attention but make a lasting impression

Show me, Don't tell me

Marketing Showcase

More Work

Master class

Marketing Strategy & Insights

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Why “Near Me” Keywords Don’t Work (And What Actually Does)

Updated: Dec 30 2025
3 min read

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Social Media Trends 2026: Less Perfect, More Real

Updated: Dec 29 2025
4 min read

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Melissa, owner of south made marketing, in VIP Knoxville 50 under 50 photo

VIP Knoxville Feature: South Made Marketing’s Knoxville Story

Updated: Oct 28 2025
2 min read

Read

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More Insights

Always be creativing (ABC)

THE SOUTH MADE TEAM

Melissa Lushbaugh

Founder

Derek Lushbaugh

Founder

Jenn Adams

Senior Digital Designer

Hallie Marsh

Director of Marketing

TJ Love

Social Media Specialist

Reagan Miranda

Social Media Specialist

Full team

That's what they said

Our clients say it best

5 Over 335 Reviews

Chris DeGenova 2 year ago

Melissa and Derick are such an amazing team with their staff members they truly operate a very talented marketing company. From websites, social media marketing to full menu design, South Made Marketing has really allowed us as a company to concentrate on our craft. Hopefully we have several more years to grow and build with them as they help us expand and grow our brand..

Thank you 🙏

...

Jacob Giganti 2 year ago

Where to begin... South Made is as good as they come. Not only are they extremely professional, they're also easy and fun to work with. You can tell they genuinely enjoy what they do. If you're looking to get your business out there, they certainly have their finger on the pulse in Knoxville!

...

Jim Saunders 1 month ago

We have been working only a short time with the team at South Made but they have made a big impact on our business already.

...

Christian Bailey 2 year ago

South Made Marketing is one of the best marketing agencies in the country! They have done such an amazing job working with us to improve our website, social media, and much more! They are also such amazing people and are willing to do anything to help!

...

april stouffer 6 days ago

South Made Marketing has been a fantastic partner for our team. They are easy to work with, proactive, and always bring fresh ideas to the table. We’ve seen a noticeable impact from their efforts, and it’s clear they genuinely care about their clients’ success-we highly recommend them.

...

Race Family Farmstead 4 months ago

Great experience so far. They were quickly able to take over managing our website. When an issues arose they tackled the problem efficiently. Media team is wonderful to work with and do amazing work! Looking forward to doing a whole website revamp!

...

Redbud Deli 2 year ago

This team is AMAZING!! We've worked with them for about a year now, and they deliver nothing short of friendly and knowledgeable service, beautiful content for our SM pages, flexible timing for shoots and meetings, plus advice on other marketing and website questions when we need it. They really are an asset to our businesses.

...

Frances King 1 month ago

South Made is the always thinking outside the box. They deliver strong social media concepts and always have relevant and thoughtful content tailored to their clients needs. I love working with them!

...

sophia sanabria 1 month ago

I joined the team just weeks ago and I have already learned so much. I have learned more about the marketing industry than I did in the four years of marketing courses. Working at SouthMade has been nothing short of amazing. The team works hard every single day and Melissa is the glue. Her agency is a clear representation of her work ethic and energetic spirit!

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Michael Namoff 4 months ago

Built my website! Turned out amazing. super great design/product but the service they have maintained with updates and changes over the last several months have been TOP NOTCH! 100% would recommend South Made Marketing

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Angela S 1 month ago

They have been working with us at Bella and Raven for a few months now. They know the market. They are easy to reach. Always bringing ideas and solutions to the table. We love their ideas and content. They understand our brand’s voice. Plus they are pretty cool people also.

...

Derek Hinckley 4 months ago

I’ve worked with these guys for several years now and let me just say they are great. They helped me design a brand new website and have been hosting it for me for years. They’re fast, responsive, creative and their skill set covers a wide range. If you’re looking for any kind of web services, I highly recommend giving these guys a call, I know you won’t regret it.

...

Digital Marketing,Content Creation& Ideation

FULL-SERVICE MARKETING

Marketing Strategy

Social Media

Photo & Video

PPC & SEO

Web Design

Digital & Graphic Design

Show me, Don't tell me

Marketing Showcase

Master class

Marketing Strategy & Insights

Why “Near Me” Keywords Don’t Work (And What Actually Does)

Social Media Trends 2026: Less Perfect, More Real

VIP Knoxville Feature: South Made Marketing’s Knoxville Story

Always be creativing (ABC)

THE SOUTH MADE TEAM

Melissa Lushbaugh

Derek Lushbaugh

Jenn Adams

Hallie Marsh

TJ Love

Reagan Miranda

That's what they said

Our clients say it best

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Digital Marketing,
Content Creation
& Ideation