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Dedicated
Account Manager
On your team. On your side. Your dedicated Account Manager is more than a point of contact… they’re a strategic partner who keeps your business moving forward. From weekly calls to in-person sessions, they bring insights, flag issues early, and help you stay one step ahead.
Your Back Office team
You might not see them, but our Back Office team are front and centre when it comes to impact. Constantly working in the background to keep your platform evolving, delivering smarter features, faster workflows and an all-round smoother user experience.
From UI and UX upgrades, to campaign innovations and product improvements, they’re focused on creating stickier, more engaging player journeys. Every update, every enhancement, every insight is designed to give you more control, more flexibility and more ways to grow.
Trading
Intelligence
Powered by data, insight, and experience, our 24/7 trading team combines global operator expertise with cutting-edge automation and data science to help partners trade smarter, manage risk proactively and maximise profitability.
Leveraging advanced AI models, automated risk management and continuous data analysis, we make micro-adjustments in real time to optimise performance. It’s the perfect fusion of technology, business intelligence and human expertise – delivering The Winning Edge… every single time.
Your Go Live Team
Our process is built to make sure you go live with The Winning Edge.
1
Sales
With nearly 50 years of combined industry experience, our sales experts know exactly how to guide Operators toward the right solutions for sustainable growth. Based across four continents, our team brings deep market knowledge, understanding regional nuances and player behaviours worldwide. From first conversation to full migration, our sales team works closely with you – offering reassurance, expertise, and a partnership that truly understands your challenges.
2
Commercial
Our Commercial Consultants are with you from the first conversation through to launch and beyond. They’re your consultants and collaborators, working to shape a solution that fits your market, your players and your ambitions.
3
Partnerships
Our Partnerships experts continually secure the best gaming content, payment providers, and data solutions, ensuring you always have access to the latest innovations and competitive advantages.
4
Casino & sportsbook
Our Casino and Sportsbook experts make sure you launch with the right vendors, with content categorised properly and everything in place to hit the ground running. They manage new vendor integrations, release schedules, and provide ongoing support, whether it’s partner tech or payment flow challenges.
5
Activation team
When you launch in a high-growth region, you want to get up to speed, fast. Our Activation teams make that happen. How? In your critical launch period, members of the Sportingtech team join you on site to streamline go-live operations, refine player engagement strategies and to train your in-house team to take it on.
6
Post Live Support
After launch, we stay close, monitoring performance, resolving issues quickly, and ensuring everything continues to run smoothly at speed. Whether it’s tech support, vendor management, or platform optimisation, we’re with you every step of the way.
Platform
With our platform, performance isn’t added on. It’s built in. Fully customisable and designed to grow with you – whilst simultaneously delivering growth – you get industry-leading innovation that’s engineered to keep you ahead.
