Meet the Strategyn Team

We share a passion for innovation

Strategyn has invented and refined the world’s most powerful and effective innovation process, Outcome-Driven Innovation® (ODI). As experts in its application, we can help your company discover hidden opportunities for growth and overcome your most difficult innovation challenges.

Strategyn Leadership

Tony Ulwick

Founder & CEO
Pompano Beach, FL

Mitch Auran

Managing Member & CFO
Denver, CO

Sabeen Sattar

Chief Operating Officer
Denver, CO

Sabeen Sattar

Chief Operating Officer

Sabeen leads the execution of the ODI process. Externally for clients, and internally at Strategyn, Sabeen specializes in the implementation of ODI for product development efforts. She manages and leads the development of analysts to ensure a high and consistent standard of output. Her past work experience includes building design research services, and leading research and strategy projects across different industry verticals. With a Masters in Industrial Design focused on User-Centered Design and Design Thinking, she brings to the table, a unique mix of design, analytics and art. She is also actively involved in the social innovation community and provides feedback on development projects happening around the world.

Rob Schade

Chief Customer Officer
Chapel Hill, NC

Rob Schade

Chief Customer Officer

Rob drives client success with his deep expertise in Jobs-to-Be-Done (JTBD) theory and Outcome-Driven Innovation (ODI). He has advised leadership teams in many industries, including technology, manufacturing, consumer packaged goods, medical device, and fintech. He also has deep expertise in the area of service innovation – helping companies to innovate current service offerings or create entirely new ones. Rob is also responsible for marketing and sales efforts where he shares his passion for improving the innovation process, a commitment he picked up during a decade working in hardware and software ventures in Silicon Valley. He received both his undergraduate and master’s degree in Accounting and Finance from the University of South Carolina. Don’t be surprised if you receive a call from Rob during an ODI engagement – he is dogged in his pursuit of making sure our clients are satisfied!

Jon Dome

Head of Marketing
Denver, CO

Jon Dome

Head of Marketing

Jon is a seasoned marketing executive who has track record of helping organizations understand their customers and grow their market share. Skilled in business planning, customer experience design, content strategy, go-to-market strategy, and Customer Relationship Management (CRM). As an ODI practitioner he focuses on how corporations can create positive growth using outcome driven marketing.

Bob Pennisi

Director
Boca Raton, FL

Bob Pennisi

Director

Bob has over two decades of innovation experience. He has led successful innovation projects in complex markets including biotechnology, chemical products, and microelectronics. Bob currently holds 50 U.S. patents. Prior to joining Strategyn, Bob spent 16 years with Motorola, leading the Advanced Material Technologies Group. He holds a BS in chemistry from Union College and a PhD in polymer science from the University of Akron.