It's completely key for a business like ours to have a strong product data set. Struct PIM has helped us in building and maintaining a very strong data funnel for all our products. And they are completely key for the great success we've seen with our digital platform.
Tobias Østergaard Brandt
Head of Digital & Acquisition Marketing, KOMPAN
Client background
KOMPAN is a global leader in playground and outdoor fitness solutions, helping communities around the world become healthier and happier.
As the largest company in its sector, KOMPAN operates in 21+ countries and supports extensive product portfolios across multiple markets.
The company aims to run its business as efficiently as possible, with strong emphasis on scalable and reliable product information management to support international growth and marketing efforts.
Challenges
Before implementing Struct PIM, KOMPAN faced a number of product data challenges:
Their legacy customized PIM solution was failing and lacked responsiveness from the provider.
KOMPAN needed a PIM system that was flexible and scalable enough to support all internal users across global markets.
The company could not continue relying on spreadsheets for product information — this approach simply lacked the structure and control needed for global operations.
They needed a solution that team members in every country could adopt easily, without heavy development or coding overhead.
The solution
KOMPAN selected Struct PIM for its combination of flexibility, scalability, ease of use, and no-code approach. Key elements of the solution included:
A no-code product data model builder that allowed the team to define complex data structures without engineering effort.
Deployment in partnership with a Struct implementation team and an assigned PIM partner, with structured support to onboard internal champions.
A “train-the-trainer” approach — enabling an internal solution architect and super-users to educate more than 50 users across all 21 countries where KOMPAN operates.
Rapid engagement from day one: the team connected with Struct just two days after selecting the platform to begin building the product database.
This implementation strategy ensured that KOMPAN’s global teams could rapidly adopt the platform and begin managing product information efficiently.
