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Artificial intelligence vs Human intellect
Unpopular opinion but still staying it. We have all seen posts on AI and how the revolutionizing AI world is taking up human jobs. Also, how it is not AI that’s replacing our jobs but folks who have learnt to use AI are. AI has made tremendous advances in recent years, revolutionizing industries, and enhancing…
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Social Media for the win!
JACQUEMUS. What this French brand is doing right and so well. They have stood out with a series of viral moments they have successfully created. The brilliant social media strategy used by the brand has a huge role in their overall marketing uniqueness. During the lockdown, the brand’s social media was filled with gorgeous campaigns which urged…
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Effortless Marketing
Deepika Padukone, the renowned actress and entrepreneur, recently launched Turmeric Shield serum, under her brand 82°E, just before her much-anticipated debut at the Oscars. This was after her previously launched sunscreen drops named Patchouli glow received hate for the product being oily and leaving an unfinished look.After months of influencer marketing and creating meme-worthy content…
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“In a world full of first copies, be the quiet luxury”
The plain grey T-shirts that Mark Zuckerberg wears everywhere is not a $10 costing T-shirt from Hanes. It is from the brand Brunello Cucinelli, costing over $300. Steve Jobs always wore the black St.Croix mock turtleneck sweater costing $400. This kind of fashion is simple, minimalistic, and logo-less – exactly how the real rich would…
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Ephemeral Content
Balenciaga has 14.2M followers on Instagram with 61 posts only. Burberry has 20M followers and 88 posts only.So, are these brands not posting frequently? How are they still winning the social media game?Let’s discuss Ephemeral content marketing.Ephemeral content marketing refers to the practice of using temporary and time-limited content to engage and interact with an…
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What are you tracking on Social Media?
We have seen those accounts with 200k followers but only 1000 views and 10 likes on their reels.Sharing yet another unpopular opinion on content creation: Engagement is the key metric!As a marketeer, one of the key decisions at work is to choose the right KPIs. Metrics like the follower count and views on content ideally…
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Catchy Content!
I wish to throw some light on the biggest challenge that content creators, social media managers and marketeers are facing – Limited attention span of the generation. This is why content has evolved from the long form of movies, series, YouTube videos to Reels and Shorts. This summarizes the recent Marc Jacobs fashion show which…
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In the pursuit of happiness
I have manifested a lot of good things in my life and anyone would be surprised with the detailing. But also there’s so much I’ve wanted that didn’t happen. I believe there will always be things we wish for but may not be in His will for us. Ain’t that life? In my early 20s,…
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Swathi Anagondanahalli 
