What the State of IT ’26 Means for Your Messaging Strategy
How State of IT ’26 data reshapes B2B messaging—from budget scrutiny to AI productivity and risk-led security....
What’s New
Tech in 2026 is being built around people, not just tools. The 2026 State of IT report uncovers how IT leaders are balancing budget discipline with the need to modernize, secure, and empower their teams. Discover the trends shaping the year ahead.
We leverage unmatched, first-party intent data gathered from our contextually relevant media network, and proven integrated marketing capabilities to help tech brands target decision-makers in the buying committee from the boardroom to the server room, when they’re in-market for your solution.
Through a wide variety of engagement channels and touchpoints, we deliver business-level intent by analyzing billions of data points using our proprietary AI-driven data engine.
We help B2B marketers strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey.
Our extensive digital marketing expertise, combined with our comprehensive global business-level and contact-level intent data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey.
Welcome to intelligence-driven, omnichannel marketing.
Our brand network includes vertical-specific B2B properties that key decision-makers within the buying collective rely on to stay up to date, hang out, and engage.
Millions of business professionals trust us to offer high-quality content on relevant and evolving technologies that help them stay ahead of the curve. Our real-time updates on industry trends, software tools, community forums, reviews, expert commentary, and in-depth research offer trusted insights to IT decision-makers throughout the buyer’s journey.
Educational tools, guides, and thought leadership content to help you optimize your marketing strategy, develop long term customer relationships, and apply value-centric approaches for driving revenue.
How State of IT ’26 data reshapes B2B messaging—from budget scrutiny to AI productivity and risk-led security....
IT budgets are rising, AI is becoming practical, and security is a business priority. Here are four State of IT ’26 takeaways every tech marketer needs to understand....
The State of IT 2026 is a roadmap for smarter B2B messaging, showing how shifts in budgets, AI, infrastructure, and security should shape how marketers communicate value....