Blogs
Top 20 Technologies Poised for Growth in 2026
IT budgets are tightening in 2026, prioritizing technologies that boost productivity, strengthen security, and improve efficiency across the enterprise....
Blogs
What the State of IT ’26 Means for Your Messaging Strategy
How State of IT ’26 data reshapes B2B messaging—from budget scrutiny to AI productivity and risk-led security....
Blogs
Top 4 State of IT ’26 Takeaways for Marketers
IT budgets are rising, AI is becoming practical, and security is a business priority. Here are four State of IT ’26 takeaways every tech marketer needs to understand....
Blogs
Build Trust, Then Pipeline: Rethinking B2B Lead Gen in a Distracted World
Modern tech buyers rely on trusted, credible sources before engaging vendors. This article shows how marketers can build trust to boost pipeline performance....
Blogs
The Power of Peer Insights: How IT Buyers Gain Confidence Through Communities
AI search is rising fast, but buyers still trust peer insight most. Communities now shape both discovery and confidence in IT purchasing decisions....
BlogsB2B buyersBDMbusiness decision makerCloud BuyersCloud Buying CollectiveCloud Techcloud tech buyersIT decision makerITDMResearch
ITDMs vs. BDMs: B2B Buying Preferences for Cloud Tech
The drivers for cloud tech purchases vary, much like the preferences of the stakeholders influencing purchase decisions. Craft a truly engaging campaign by tailoring your approach to ITDMs and...
BlogsAI in B2BAI marketing 2025AI personalizationB2B sales automationFuture of AI in B2BGenerative AIMarketing innovationPredictive AnalyticsSales technology
AI Innovations in Tech B2B: Transforming Marketing and Sales Practices
AI is reshaping B2B marketing and sales with automation, personalization, and predictive insights. Learn how to boost efficiency and engagement in 2025....
BlogsAI in SalesB2B Marketing StrategyB2B Sales EnablementBuyer Intent SignalsContent Marketing StrategyDigital transformationfirst-party dataGo-to-Market StrategyHybrid Eventsintent dataMarketing AutomationMarketing Trends 2025Revenue GrowthSales and Marketing 2025Sales and Marketing Alignment
The 2025 Shift: Mid-Year Sales & Marketing Lessons from Top-Performing Teams
In 2025, revenue leaders win with intent, AI, and alignment—not outdated playbooks. Here’s how to rebuild smarter....
BlogsB2B MarketingcommunityContentResearch
How to Leverage the Combined Power of Research, Content, and Community in 2025
How B2B marketers can connect the dots between their research, content, and community programs to drive stand-out experiences and exponential outcomes......
