Get a Clear Picture of Your Digital Engagement
And Revenue Potential

The TaleWind Audit and Scorecard shows how your digital presence supports member engagement and revenue—and where small improvements can make a big difference.

Why Digital Clarity Matters for
Modern Associations

You already create valuable content and programs. The challenge is knowing how well that value shows up online.

Most associations don’t need a rebuild. They just need clarity on:

  • What’s easy to access
  • What’s harder to notice
  • And where opportunities for engagement and revenue are underdeveloped

The Audit gives you that clarity so you can move forward with confidence.

What Your Audit Reveals

Your Scorecard outlines how your digital presence performs across three core areas:

Experience

How your current structure presents information and how clear it is for members to understand where to go.

 

Content

How your content is organized, what’s prominently featured today, and what may not be getting the visibility it deserves.

Revenue

How your digital presence supports sponsorship and other non-dues revenue opportunities, based on what currently exists.

Digital Member Value Audit scorecard displaying Experience, Content, and Revenue categories with their respective weightings and an overall score.

How the Audit
Makes a Difference

Even small gaps can make it harder for members to see the value you’re creating and harder for the association to grow digital revenue.

The Audit highlights those gaps so you can focus on the areas that will make the biggest difference.

And because TaleWind’s media platform, content support, and sponsorship inventory can be implemented in as little as 60 days, associations often start seeing improvement quickly once they have a clear starting point.

How It Works

  1. Share your website
    Send your URL and a few details.

  2. We complete your Audit
    We review your current digital presence across Experience, Content, and Revenue.

  3. Review your Scorecard
    We walk you through the findings and outline the improvements that can help you move forward.

No prep. No pressure.

Just a clear understanding of where things stand and where the best opportunities are.

Example of Digital Member Value Audit & Scorecard cover page design featuring placeholder association logo on dark background with TaleWind Digital attribution.

Who The Audit Helps

Trade and professional associations that want:

  • Stronger online engagement
  • A more organized, easy-to-understand digital presence
  • A reliable foundation for digital revenue growth

Trusted by the World's Leading Member Organizations

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Since 2007, we’ve helped associations present their value online in a more consistent, member-friendly way—and build the revenue opportunities that come with it.

Your Audit gives you the starting point.

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