Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Anthropic’s Legal Reaper: Why the Death of the Middleman Is Now a Certainty and Your Industry Is Next on the Menu

This week, the financial world woke up to a reality that many in the ivory towers of traditional publishing and data services thought was still a decade away. Anthropic, once seen as the “safety-first” academic sibling of the AI world,

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Google Gemini Personal Intelligence AI

The Dawn of “Personal Intelligence”: How Google’s New AI Strategy Could Dethrone Microsoft and Reshape the Future of Work

The artificial intelligence arms race has entered a new, deeply personal phase. With its recent rollout of “Personal Intelligence,” Google is moving beyond generic chatbots to create a truly context-aware digital assistant. This isn’t just another feature update; it’s a

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Wizer security awareness manager

The Human Exploit: Why Wizer Is the Secret Weapon in the War for Your Digital Soul

For decades, the technology industry has been obsessed with building better digital mousetraps. We’ve spent billions on firewalls, encryption, and AI-driven endpoint protection, all while ignoring the giant, walking, talking vulnerability sitting in the swivel chair. The reality is that

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Microsoft Windows AI

The Blue Screen of Death for Windows: Why AI is the Last Operating System You’ll Ever Need

For decades, the personal computer has been the center of our digital universe, with Windows acting as the undisputed sun. But as we move into 2026, a gravitational shift is occurring. The rise of Generative AI and autonomous agents isn’t

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US China silicon Manhattan Project

The Silicon Manhattan Project: China’s Atomic Gamble for AI Supremacy

Reports surfaced this week confirming what many industry observers had long suspected but feared to articulate: China has launched a “Manhattan Project” for semiconductors. This massive, state-backed initiative has a singular, existential goal—to reverse-engineer the ultra-complex lithography machines currently monopolized

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