About The Domain Name Association (The DNA)
The Domain Name Association (The DNA) is the first trade association dedicated to representing the entire domain name industry. Founded to advance understanding, trust, and innovation in domain names, The DNA promotes best practices, educational initiatives, and collaboration across the Internet infrastructure ecosystem.
In 2020, The DNA merged with the Internet Infrastructure Coalition (i2Coalition) to strengthen industry-wide efforts around security, privacy, and adoption of new domain-related technologies. Today, The DNA continues as a division of i2Coalition—focused on promoting a healthier, more inclusive domain name space.
Our Mission
Our free, expert-curated resources help everyone maximize domain name knowledge. Start with our Domain Name Basics series for a quick, easy overview of essential information.
We aim to make domain names:
- Accessible to all, regardless of geography or technical expertise
- Trusted as secure, stable tools for communication and business
- Innovative in how they’re used, created, and adopted
We support this mission through:
- Thought leadership and public education
- Resources like our New gTLD Resource Directory
- Strategic advocacy via i2Coalition’s policy and technical working groups
Why Join The DNA?
By becoming part of The DNA, your organization joins a trusted network of registries, registrars, service providers, and innovators working to shape the future of the domain name space.
Members gain access to:
- Expert-led working groups on DNS, cybersecurity, and tech policy
- Exclusive policy briefings and reports from i2Coalition
- Visibility and collaboration through initiatives like the New gTLD Directory
- Opportunities to lead on global Internet standards and industry best practices
Learn more about full member benefits on our Member Benefits page→
Ready to take part? Join The DNA.
Leadership and Community
The DNA’s strategic direction is informed by its leadership and community partners.
To view current i2Coalition staff and leadership, visit the i2Coalition About page.
The DNA Board of Advisors
We are grateful to the independent experts who advise on our key initiatives, including the New gTLD Resource Directory:
- Lilian Fosteris, Digital & Domain Strategist
- Jothan Frakes, CEO, PLISK Registrar, 2012 Round SME
- Martin Küchenthal, CEO, LEMARIT GmbH
- Jim Prendergast, The Galway Strategy Group
- Christa Taylor, Co-Founder, TLDz, (CPA, CMA, Master of Science in Predictive Analytics)
These leaders bring decades of experience across branding, policy, registry operations, and strategic execution.
Let’s Build a Better Domain Name Ecosystem
Have questions or want to collaborate? Reach out via [email protected]
