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This is our jam: app development and management at scale, and all the software and services that support this task. We want to know how everything works, from a sysadmin or dev angle.
Contributors have always been a vital component to The New Stack. Since the site’s inception in 2014, we have had an open door policy for those who wanted to share their own views in a contributed post. Whether you’re representing a major corporation or coding solo on weekends, we welcome your insights and experiences through contributed posts.
Interested in contributing? You can reach out to us directly. We typically review submissions within a week. However, to maximize your chances of publication and readership, consider the following guidelines.
Our readers value The New Stack for its clear, positive analysis of technology that cuts through jargon and complexity. We respect our audience – CTOs, developers, project managers, and IT professionals – and speak to them as the knowledgeable professionals they are.
We publish content that provides practical solutions to real-world technical challenges. The most impactful contributions combine technical expertise with personal experience. Share your journey – how did you discover this solution? What challenges did you face? These details provide valuable context for your insights.
Get personal with your article and tell readers how you discovered the advice. Personal anecdotes and real-life examples provided important context around your solution.
Don’t send us marketing-driven “neutral” thought leadership pieces. We want articles with excitement and passion – just ensure your claims are accurate and supported by evidence.
Finally, we maintain a strict policy against AI-generated content. We don’t publish them. Such submissions will not be considered for publication, so please only send original, human-written work.
Story Ideas
We get it. Sometimes it’s hard to come up with story ideas beyond product announcements and promotions.
But IT people tend not to read these articles – they want insights from other technologists. This is first and foremost our goal at The New Stack: to help readers do their jobs and make smart decisions. Finding where that aligns with your expertise will help position you to readers as a trusted resource.
These articles might help you write articles that appeal to The New Stack’s audience:
Looking to develop content that resonates with The New Stack’s audience? Here’s your strategic guide for uncovering valuable insights and expertise:
Talk with your developer relationship advocates and IT project leaders – Your developer advocates and IT project managers are invaluable resources for content ideas. They regularly interact with users, understanding their challenges and needs firsthand. Even when topics don’t directly relate to your products, sharing these insights positions your organization as a trusted knowledge source in the broader tech community.
Leverage your TNS sponsorship effectively – For sponsors, include your developer advocates in meetings with The New Stack team. Their presence enriches the discussion and helps generate relevant topic ideas through collaborative brainstorming.
Ask your social media feed – Beyond product promotion, your social channels can reveal compelling content opportunities. User discussions about technical challenges, unexpected use cases, or problem-solving experiences can transform into engaging articles. When you help solve a unique user problem, consider sharing that journey to benefit others facing similar situations.
Check with the Help Desk – Your help desk team often spots recurring patterns in user challenges. These patterns can inspire articles that address common pain points and provide solutions at scale.
Showcase your team’s side projects – Many developers pursue personal projects or contribute to open source initiatives. While these might not directly connect to your product line, sharing these experiences demonstrates your team’s technical depth and active participation in the broader technology community.
Share technical deep-dives – When discussing your tools, present them through an engineer’s perspective, offering detailed technical insights rather than marketing overviews.
Here are some more examples of great content that worked:
Please note that all contributed content we run must be original. We exclusively publish work that hasn’t appeared elsewhere online, and we require writers agree to a two-week exclusivity period. This approach ensures maximum visibility for your content, both with our readers and search engines. After this period, you’re welcome to republish the material on other platforms, including your own website or Medium.
Don’t feel pressured to write lengthy technical treatises. We value concise, insightful pieces – a 800-word article describing a technical discovery, useful technique, or valuable lesson can be just as impactful. We welcome code snippets, visual elements, and quantitative data to support your narrative.
Please note: ALL post images/illustrations/charts should be 1,800 pixels wide (the size of the page) or 350 pixels tall. This includes feature images.
For technical tutorials with code samples, please note our WordPress platform’s specific requirements:
Plain text formatting only – no syntax coloring or special formatting
ASCII characters exclusively – avoid smart quotes
No HTML or bracket-containing code
Space and tab formatting is handled on a best-effort basis, with no guarantees of preserving original structure (particularly relevant for Python code)
Markdown is not supported
We encourage the use of dynamic elements through third-party tools like Asciinema or dynamic GIFs
To maintain content diversity, we limit contributions from each company or individual to once every three months. If you’re interested in more frequent publications, please contact our sales team about sponsorship opportunities.
Ready to contribute? Contact us here. Our typical review process takes 2-3 weeks for proposals or completed posts.
Your brand can partner with The New Stack editorial team to build sponsored thought leadership that resonates with our community of cloud native decision-makers.
How We Collaborate With Brands
We offer brands the opportunity to share their expertise with our audience through our Content Platform Package. We start by learning about your campaign goals, target audience, and subject matter experts. Our team will offer insights and suggestions for how to deploy a strong content strategy that will resonate with readers. When you submit articles, our dedicated editors, fact-check, apply optimizations and ensure your voice shines while meeting our standards for clarity and technical accuracy. Once the article is published, we distribute and promote the content across our channels for maximum visibility.
The New Stack welcomes contributions from technologists to share their expertise on
topics that matter most. Research has proven that a diverse and inclusive culture is
better for business and society, and allows the entire ecosystem to flourish. We
actively identify and include diverse voices throughout the platform.