Creatorverse
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The Creator Economy Rocketed in 2025: Here Are the 9 Biggest Takeaways
The year saw shortform videos, podcasts and livestreaming take off, but AI and age verification policies could shake up the creator world
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Creatorverse: The Biggest Creators of 2025
When it came to best of lists and Golden Globe noms, Alex Cooper was daddy
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Creatorverse: As Netflix Bids on WBD, How Big of a Threat Is YouTube?
Netflix’s merger argument indirectly centers around the growing creator economy
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Creatorverse: How Brands Will Drive the Future of Shortform Shows
Here’s how Gymnasium and Amazon’s “Girl Room” became a hit in just three weeks
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Available to WrapPRO members
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Creatorverse: Creator Camp Is Challenging the Theatrical System With ‘Two Sleepy People’
How a group of creators banded together for a national tour without touching Hollywood
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Creatorverse: Gaming Is Bridging the Gap Between Creators and Hollywood
Roblox, Fortnite and Minecraft are making moves to combine these disparate ecosystems
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Creatorverse: As Creators Leave Hollywood, States Could Soon Flash Tax Breaks to Woo Them
Hollywood’s entertainment hubs are proving to be slow to adapt to digital content
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Creatorverse: Laid Off? Consider the Creator Economy
As Paramount and Amazon undergo a fresh round of cuts, creators are offering new opportunities
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Creatorverse: Hollywood Should Pay More Attention to VTubers
As AI concerns run rampant, it’s worth looking at an industry where this is old hat
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
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Available to WrapPRO members
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Creatorverse: We Need a New Vocabulary for Creators, Fast
A lack of education around the space is leading to advertiser confusion
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Available to WrapPRO members
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Creatorverse: U.S. Ad Spend Is Down, But Not for Creators
Tariff concerns are expected to impact the second half of the year, according to IAB
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Columns
Available to WrapPRO members
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Creatorverse: YouTube Is Making an Aggressive Bid to Be Creator Home Base
The company’s Made on YouTube event launched more than 30 tools
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Columns
Available to WrapPRO members
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
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Creatorverse: Creators as Entrepreneurs Are Driving the Industry’s Rise
Talents like Michelle Khare are approaching their content like a TV network
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