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About Us

Advantage Agency_The team working in the open office space

We are a group of talented creatives and strategic + technical marketers who might be described as “interesting” by onlookers, but we sure know how to grow our clients’ businesses.

We’re a multi-disciplined lot, with skills ranging from international business strategy through to digital transformation, right through to full-service execution. We believe it takes a diverse and multifaceted approach to succeed in our connected world.

Advantage Agency was originally formed through the merger of two independent agencies, Menace Group and Advantage Media Group.

Following several successful years of growth and collaboration, the business evolved into a refined, strategy-led marketing agency under the leadership of Kevin Spiteri. ​ ​

Today, Advantage operates as an independent, full-service performance marketing agency, based on the Central Coast of NSW, supported by a distributed team across Australia, Sri Lanka and the Philippines.

Our focus has sharpened, combining strategic insight, execution, and digital performance to deliver meaningful growth for clients across an array of industries.

With over 25 years of experience leading marketing and strategy for national and international brands, Kevin has guided Advantage into its next chapter: a nimble, insight-driven agency built on clarity, accountability, and measurable outcomes.

We partner with clients and traditional agencies alike to build brands and digital experiences that connect deeply with their audiences, drive real business results, and make a lasting impact.

This is the new Advantage.

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Where the magic happens

Our humble office resides in the community-focused, Cafe centre of the Central Coast; Long Jetty. It’s been described as “New York Loft”-esque. We call it The Penthouse as it resides at the top of the tallest building in town (you’ll understand why that’s funny if you come visit). We wouldn’t be anywhere else.

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