Hello, I'm Tina Ličková
[litschkova like the fruit lychee].

A product manager and researcher with more than a decade of experience building user-centered solutions across fintech, education, science and real-estate. I've led cross-functional teams and managed a service design studio. Now I'm focused on expanding my impact through product delivery and management, bringing my insight-informed approach to drive end-to-end product success.

Available for conversations and projects in German, English, or Slovak/Czech. Reach out at hello@tink.consulting or check out my LinkedIn.

Discovery

I guide companies from initial research through strategic validation using qualitative and quantitative methods—focus groups, interviews, surveys, concept proofs, and usability tests. Through collaborative workshops and structured ideation, I help teams align on goals, success metrics, and direction.

Delivery

I lead end-to-end product initiatives as a product manager, delivering products across both local and international markets. I translate strategy into execution—overseeing prioritization, delivery, and continuous improvement. Currently, my focus is on integrating AI tools into the user experiences, ensuring they create real value, not just technical novelty.

Projects.

Banking

Telco

UX Operations

Other projects

Thoughts.

UX Research Geeks is a podcast where I interview researchers from all around the world.

A few times monthlly, I share my 5 cents on digital product related topics on my Linkedin.

Talks.

For about 2 years, I was digging into financial psychology. This presentation might be an interesting introduction to human attitudes toward money. If you're more of a reader than a video-viewer, an interview done by lovely people from Tällbeard Why we are all weird about money might fit your preferences better.
The keynote, with practical usage of this learning for a product, is here to find.

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