Overview

The case competition is designed to help you improve your product sense and gain hands-on experience ideating a product that solves an important problem. Additionally, you will improve your written communication and presentation skills, important aspects of product management.

Prompt
Ideate a product that addresses a problem faced by a local Davis business.

 

ProdCon Master Document

https://tinyurl.com/prodcon24

Rubric

https://docs.google.com/document/d/1ncPAAh5zl0CADng-kO-CA_YOa7e9BHKEYNSyoOccQtg/edit

 

Requirements

 

Product Requirements Document (PRD)

A PRD is a strategic document that outlines the purpose, features, functionality, and behavior of a product that is going to be developed. Please include the following information in your PRD:

  1. Background and Context: Who is the local Davis business you are focusing on? What problem are you solving for them? Why is this problem important and how have you validated it?

  2. Users and Pain Points: Who are the users of your product? What specific pain points do they face?

  3. Solution and Requirements: What is your proposed solution? Please include specifications on each feature/component of your solution. We recommend utilizing the following frameworks when writing your requirements: User Stories and Jobs To Be Done (JTBD).

  4. Designs: Provide sketches or wireframes of your solution.

  5. Measuring Success: What are some success metrics or outcomes you will use to measure success?

  6. Go-To-Market Plan: What is your launch timeline and strategy?

Hackathon Sponsors

Prizes

$3,000 in prizes
Gift Cards
3 winners

Devpost Achievements

Submitting to this hackathon could earn you:

Judges

Louis Monier

Louis Monier
Data Fellow @ AAICO

Caitlyn Liu

Caitlyn Liu
PM @ Uber

Tamara Shoubber

Tamara Shoubber
PM @ Sofi

Prajwal Kulkarni

Prajwal Kulkarni
UCD GSM

Sam King

Sam King
UCD CS

Fiona Li

Fiona Li
PMM @ Folio

Vivek Jain

Vivek Jain
PM @ Uber

Judging Criteria

  • PRD
    Are all of the required PRD components included? Are the requirements clear and well-written?
  • Knowledge of Client and Market
    Have they identified a specific Davis business by name? Do they have a strong understanding of the client they are solving for and the broader ecosystem and domain of the business? **Bonus points for conducting user/client research
  • Problem Definition
    Have they clearly articulated a problem statement? Is the problem being solved specific? **Bonus points for unique problems
  • Product
    Does the proposed solution solve the problem? Have they clearly explained the product’s features and benefits? Have they included visuals/wireframes? How creative and innovative is the solution? Is the solution practical and feasible?
  • GTM Strategy
    Is the GTM plan well thought out, detailing how the product will be introduced and gain traction in the market? *If a GTM N/A, does the team have an ample justification as to why? Do they show an in-depth understanding of their product’s use case?
  • Presentation Quality
    Was the presentation clear and engaging? Are the slides visually appealing, organized, and concise?

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