Overview
The case competition is designed to help you improve your product sense and gain hands-on experience ideating a product that solves an important problem. Additionally, you will improve your written communication and presentation skills, important aspects of product management.
Prompt
Ideate a product that addresses a problem faced by a local Davis business.ProdCon Master Document
Rubric
https://docs.google.com/document/d/1ncPAAh5zl0CADng-kO-CA_YOa7e9BHKEYNSyoOccQtg/edit
Requirements
Product Requirements Document (PRD)
A PRD is a strategic document that outlines the purpose, features, functionality, and behavior of a product that is going to be developed. Please include the following information in your PRD:
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Background and Context: Who is the local Davis business you are focusing on? What problem are you solving for them? Why is this problem important and how have you validated it?
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Users and Pain Points: Who are the users of your product? What specific pain points do they face?
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Solution and Requirements: What is your proposed solution? Please include specifications on each feature/component of your solution. We recommend utilizing the following frameworks when writing your requirements: User Stories and Jobs To Be Done (JTBD).
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Designs: Provide sketches or wireframes of your solution.
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Measuring Success: What are some success metrics or outcomes you will use to measure success?
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Go-To-Market Plan: What is your launch timeline and strategy?
Prizes
Gift Cards
Devpost Achievements
Submitting to this hackathon could earn you:
Judges
Louis Monier
Data Fellow @ AAICO
Caitlyn Liu
PM @ Uber
Tamara Shoubber
PM @ Sofi
Prajwal Kulkarni
UCD GSM
Sam King
UCD CS
Fiona Li
PMM @ Folio
Vivek Jain
PM @ Uber
Judging Criteria
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PRD
Are all of the required PRD components included? Are the requirements clear and well-written? -
Knowledge of Client and Market
Have they identified a specific Davis business by name? Do they have a strong understanding of the client they are solving for and the broader ecosystem and domain of the business? **Bonus points for conducting user/client research -
Problem Definition
Have they clearly articulated a problem statement? Is the problem being solved specific? **Bonus points for unique problems -
Product
Does the proposed solution solve the problem? Have they clearly explained the product’s features and benefits? Have they included visuals/wireframes? How creative and innovative is the solution? Is the solution practical and feasible? -
GTM Strategy
Is the GTM plan well thought out, detailing how the product will be introduced and gain traction in the market? *If a GTM N/A, does the team have an ample justification as to why? Do they show an in-depth understanding of their product’s use case? -
Presentation Quality
Was the presentation clear and engaging? Are the slides visually appealing, organized, and concise?
Questions? Email the hackathon manager
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