Hi, I'm Don -

I help make the whole food, plant-based world easy.

From Project Management to Plant-Based Living

For three decades, I thrived in the world of project management—a career dedicated to meticulous planning, optimizing processes, and achieving ambitious goals.

My focus? Making the journey as smooth as possible for everyone involved. Whether streamlining complex projects or empowering teams with organization and clear processes, I’ve always sought efficient and effective solutions that make the complex simple.

Then, in January 2024, my wife and I embarked on our own challenging project: transitioning to a whole food, plant-based lifestyle.

What we expected to be a simple shift quickly became a frustrating maze of confusing information and time-consuming research. Just figuring out what to eat took hours each week.

It was disorienting, disheartening, and frankly, we made a lot of mistakes. But through those missteps, we learned invaluable lessons.

That’s when it clicked. I realized I could apply the same project management principles I’d honed over 30 years to help others navigate this often overwhelming transition.

I knew I could help people:

• Shorten the learning curve: Skip the endless research and confusion.
• Get started faster: Remove the complexity to enable confident first steps.
• Get to results faster: Experience the benefits of a plant-based lifestyle sooner.

By breaking down the process into manageable steps and providing practical, easy-to-use resources, I make the journey to a plant-based lifestyle as efficient and effective as possible.

Don’t waste precious time and energy doing it the hard way, like we did. Leverage my experience and let’s jump right in to create a healthier, happier you—one delicious, plant-based meal at a time.

Let's get started!