Vi Activate

Precise & predictive targeting to activate new patients

Traditional patient activation is imprecise, inefficient, and costly.

Whether you’re enrolling patients in a clinical trial, filling classes, or growing a health plan, activating new patients is harder and more costly than ever. Traditional approaches cast too wide a net, targeting broad segments instead of real-world signals.

Vi Activate replaces broad
targeting with real-world signals
to find the right patients

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Traditional

Look-a-like marketing approach

With Vi Activate

Precise & predictive targeting approach

How it works

Vi Activate transforms 70,000+ real-world signals across 96% of U.S. households into predictive intelligence and triggers, so outreach is driven by knowing, not guessing.

01

Combines multi-layer data

Vi Activate integrates both enterprise and consumer signals including de-identified patient data, web visitation, search, mobility, and digital opinion leader interactions to predict high-propensity patients.

02

Predicts patient intent a the right moment

This enables surgical precision in outreach. Reducing acquisition costs, accelerating enrollment, and improving the quality of every patient activated.

03

Measure ROI in real time

Every activation is tracked against activation cost, conversion, and retention. The system retrains weekly, compounding precision and lowering cost of activation over time.

Proven results that outperform

  0 1 2 3   0 1 2 3 4 5 6 7 8   %  

Reduction in patient enrollment cost

  0 1 2 3 4 5 6 7   0 1 2 3 4 5 6   %

Faster clinical trial enrollment

  0 1   0 1   0 1 2 3 4 5 6 7   %

More qualified patients enrolled

  $   0 1 2   0 1 2 3 4   M

Generated across reduced activation cost and heightened enrollment

Case Studies

Activating Patients in Fragmented Systems

  0 1 2 3   0 1 2 3 4 5 6 7 8   %

Reduction in patient activation costs

  0 1 2   0 1 2   %  

Increase in ancillary program activation

  $   0 1 2   0 1 2 3 4   M

Generated across reduced activation costs & heightened enrollment

A multi-site healthcare system was losing patients due to siloed outreach and lack of personalization. Vi ingested operational and patient-level data to orchestrate smarter targeting and activation campaigns across regions, unlocking consistent ROI and improved health outcomes.

Trial Enrollment Acceleration for Clinical Biopharma

  0 1 2 3 4 5 6 7   0 1 2 3 4 5 6   %

Faster clinical trial enrollment

  0 1   0 1   0 1 2 3 4 5 6 7   %

More qualified patients enrolled

  0 1 2 3   0 1 2 3   %

Reduction in cost per enrollment

A clinical-stage biotech struggled with slow trial enrollment and high clinical site management costs. Vi deployed precise targeting of persuadable patients accelerating enrollment, reducing trial site costs significantly and improving screen fail rate by 12% due to improved patient quality.

Efficient New Member Activation for Clubs & Studios

  0 1 2 3   0 1 2 3 4   %

Reduction in cost per activation

  0 1 2   0 1 2   %

Increase in conversion rate

  0 1   0 1 2 3 4 5 6   %

Lift in member lifetime value

A wellness brand with dozens of boutique fitness locations lacked intelligence in member acquisition. Vi Activate analyzed local demand signals, churn likelihood, and member affinity to power smarter, zip-code specific campaigns with measurable CAC reductions.

Built for health growth leaders

Vi Activate is built for health systems, fitness and wellness brands, biopharma clinical and commercial teams – anyone who needs to scale member or patient acquisition with precision.

Licensed household-level data covering 96% of the US population

AI hyper-targets based on real behavior, where they go, and consume media

Dynamic channel and spend optimization for smarter activation

Drives up to 15% lower CPAs by cutting waste and inefficiency

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