FLOWIUM

Challenges We Faced

At the beginning of our work with Flowium, we encountered several SEO challenges that limited the organic traffic growth to the site. Despite regular blogging and a large volume of publications, the site struggled to rank high for key commercial queries. 

The main difficulties included:

— Poor optimization of existing content for relevant search queries and metadata (title, description)

— Duplicate blog topics and insufficient coverage of subjects, reducing article  effectiveness

— A weaker backlink profile compared to competitors

— Technical errors affecting page indexing and loading speed

— A lack of a clear, SEO-friendly structure for service pages

Additionally, the client expected more than just increased traffic—they also wanted a higher number of leads from organic search. This meant the SEO strategy needed to focus not only on visibility in search results, but on the conversion component as well.

Solution

Business-Specific Custom Strategy

To achieve the set goals, we took a systematic approach to creating relevant content for the blog to boost brand awareness and gradually convert readers into leads. Our content strategy was based on the sales funnel structure (TOFU – MOFU – BOFU), allowing us to engage potential customers at each stage of decision-making.

High-Quality Content Creation and Management

Particular attention was paid to expanding the content topics and increasing the number of both new and updated articles. 

This helped us:

— Cover a wider range of queries

— Avoid keyword cannibalization

— Eliminate internal competition between pages

To better attract the audience, we also introduced SEO-optimized video content. It improved the behavioral metrics of the site, increasing the duration of the session and reducing the bounce rate.

Effective Targeting

We aligned our work with the Ideal Customer Profile (ICP) in the context of email marketing. This allowed us to target the right content and convert visitors into subscribers more accurately.

Link Building

For link building, we focused on organic growth by:

— Creating content with high link bait potential (e.g., research, statistics, insights)

— Publishing guest articles on relevant resources

— Placing natural links on niche forums

— Implementing link exchanges with thematic sites