LOOQS

Challenges We Faced

Launching a supplement brand in the European market involves navigating a complex landscape of both consumer expectations and legal requirements.

The Launch Hurdle

As a new brand, LOOQS needed to establish immediate authority and search visibility from day one.

Regulatory Compliance

Supplement claims in the EU are strictly governed by EFSA (European Food Safety Authority). Every benefit-led statement had to be powerful yet fully compliant to avoid legal risks.

Conversion Architecture

The brand needed a cohesive ecosystem across multiple SKUs and bundles that would guide users from discovery to purchase without friction.

Unified Voice

With 7 different SKUs and various bundle options, maintaining a consistent brand voice across all product descriptions and core pages was critical.

Solution

We developed a conversion-focused content strategy that turned the Shopify store into a search-ready, high-converting platform.

Comprehensive SKU & Bundle Optimization

Our team wrote SEO-optimized, high-conversion copy for all 7 individual SKUs and 4 curated bundles. We focused on clear benefit-led claims that resonate with customer pain points while strictly adhering to EU/EFSA guidance.

Strategic Site Architecture

Beyond the words, we defined the structural flow of the core pages. This included crafting optimized metadata, intuitive internal linking structures, and detailed FAQ sections to address customer objections before they arise.

Brand Voice & CTA Alignment

We refined the LOOQS brand voice to ensure it felt authoritative yet vibrant. Every Call-to-Action (CTA) was strategically placed and tested for clarity, ensuring a seamless path to the checkout.

Search-First Foundation

Every page was built with a “search-ready” mindset, ensuring that the brand’s unique value propositions were visible to search engines and humans alike.