MACROMEDIA ANNOUNCES MACROMEDIA STUDIO MX 2004

MACROMEDIA ANNOUNCES MACROMEDIA STUDIO MX 2004

Major new releases of three leading development tools propel new version of most popular Macromedia product

San Francisco, CA - August 5, 2003 - Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia Studio MX 2004, which includes major new releases of its industry-leading tools, Macromedia Flash, Dreamweaver, and Fireworks. Studio MX 2004 provides an integrated workflow for designing and developing the full spectrum of websites and Internet applications. Studio MX, released in 2002, became the best-selling product in the company's history, and this 2004 version delivers even deeper cross-product integration. For advanced developers delivering rich Internet applications, Studio MX 2004 will also be available with Macromedia Flash MX Professional 2004 (also announced today; see separate release).

"Our customers loved Studio MX, and they pushed us to run with this idea and make Studio better than we ever dreamed it could be," said Norm Meyrowitz, president of products, Macromedia. "Studio MX 2004 delivers what our customers asked for: a highly integrated development solution in every way, from cross-product support for CSS to new customizable workspaces. "

Studio MX 2004 delivers substantial new releases of its leading professional tools. Dreamweaver MX 2004 simplifies web site and application development, offering enhanced Cascading Style Sheets (CSS) support, cross-browser validation, built-in graphics editing, and updated support for ASP.NET, PHP, and ColdFusion server technologies. Flash MX 2004 makes it easier than ever to create rich interactive content with new timeline effects, easy import of Adobe Illustrator and PDF content, and CSS support. Fireworks MX 2004 delivers a broad array of new design tools and effects. FreeHand MX, released in February, delivers new productivity tools and panels, and improved Mac OS X performance. For more information on Studio MX 2004, which is expected to ship in September, visit www.macromedia.com/go/studiomx2004/.

For a complete solution for building web applications delivered using HTML and Flash elements, developers can purchase Studio MX 2004 with Flash Professional. Flash MX Professional 2004 is a new product that enables developers to organize and build applications using a forms-based development metaphor as an alternative to the traditional timeline interface. Using Studio MX 2004 with Flash Professional, developers can easily design Flash and HTML web forms, add components, integrate with data, and build in application logic and navigation.

The MX 2004 applications all use the same intuitive, customizable workspace to streamline design and development tasks. The products have consistent user interfaces, including start pages, panel management, document tabs, coding metaphors, and Property Inspectors to enable developers to work more efficiently across multiple products. The products all leverage Unicode support to use, render, and save any font and encoding supported by the operating system, including double-byte character sets.

Studio MX 2004 also includes the MX Elements, a series of interface building blocks with a new generation of embedded, interactive design patterns. These HTML and Flash elements will make it faster for customers to build effective interfaces by bringing together a range of technologies including components, templates, style sheets, and behaviors.

"Studio MX 2004 delivers a highly integrated development solution through the integration of Dreamweaver, Flash, FreeHand, and Fireworks and provides a streamlined IDE, which takes the edge off of any time-compressed application development task," said Christopher L. Rogers, lead programmer and analyst/architect for the e-learning team, Boeing Aerospace Operations. "With their intuitive interfaces, tool similarities, and common and customizable workspaces, switching between Studio MX 2004 products is a breeze. The user community spoke, Macromedia listened, and the outcome is a powerful and efficient tool advancement for the development community."

Studio MX 2004 includes Dreamweaver MX 2004, Fireworks MX 2004, Flash MX 2004, FreeHand MX, and a developer edition of ColdFusion MX 6.1 (Windows only). Studio MX 2004 with Flash Professional will also be available. Studio MX is "Designed for Windows XP" and "Built for Mac OS X."

PRICING AND AVAILABILITY
Studio MX 2004, available for Mac OS X v10.2.6 and Windows, is expected to ship in September. Pricing is $899 for new users, $399 for upgrades from Studio MX, $499 for upgrades from any eligible product, and $199 for education customers. Studio MX 2004 with Flash Professional is available for $999 to new users, $499 for upgrades from Studio MX, $599 for upgrades from any eligible product, and $249 for education customers. For detailed upgrade information, visit www.macromedia.com/go/studioupgrade/. Macromedia DevNet Professional members will receive the products contained in Studio MX 2004 automatically as part of their annual subscription. Education, corporate, and government volume licensing will also be available. These products are expected to be available in English in September, with Simplified and Traditional Chinese, French, German, Italian, Japanese, Korean, and Spanish expected to ship shortly thereafter.

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.