Marketing Award:

• The overall success of the packaging to represent the equity of the brand and  relevance to the product
• The point of difference that gives it a marketing edge encouraging purchase
• The packaging that best creates value to the consumer based on interaction, emotional connection or usability

Sustainability Award

• SOCIAL: Benefit to Society
• MATERIAL: Responsible raw materials sourcing, including materials from renewable resources
• SOURCE REDUCTION: weight reduction when compared to the previous package or to general packs in its class
• ENERGY: Optimization during transportation, storage and use
• RECOVERY: Re-usability, recyclability, recoverability, post-consumer material recycling, ease of disposal

Packaging that Save the Food

• The packaging solution has shown to reduce food losses or food waste in a relevant amount.
• Appropriateness, adequacy, convenience
• Innovative but feasible
• Sustainability
• Communicates to consumers that the package is saving food or reducing food losses/food waste
• Benefit to Society/Community

Accessible Packaging Award: 

• Packaging must be easy to open and use for those with limited functional abilities. 
• Innovation for accessibility 
• Packaging shall be fit for purposes
• Packaging labelling information shall be highly legible

The Judging  process for WorldStar is conducted over 2 phases usually in the month of November of each year.
 

• The first phase is done online where each judge  assess each WorldStar entry remotely and individually and puts a score based on the above judging criteria

• The second phase is  a  live deliberation session via zoom meeting or physically  to assess the shortlisted entries  and to select the special award categories.