Why Aberdeen Research?
Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations.
What Sets Aberdeen Apart?
Fact-based: Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion.
Unbiased: Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.
Outcome-centric: Aberdeen’s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business.
Explore Our Research
Aberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions.
The AI Performance Gap: What 325 CX Leaders Reveal About Who's Winning and Who's Stuck
A new Aberdeen survey conducted in July 2025 surveyed 325 CX and front-office leaders across all industries and company sizes
What Our Annual Research into IT Spending Tells Us About Strategies and Risks in IT, AI, Cybersecurity, and Beyond
When it comes to what we value, the most practical measurement is not what we say but what we spend.
IT Modernization 2025: Businesses Work to Overcome with Legacy Systems with an Eye on AI for Future Growth
At a panel session that I participated in on AI and IT for the 2024 SpiceWorld conference, veral IT professionals in the audience
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Industry Analysts
Leverage real-world experience and understanding of your buyers and competitive market through:
- Private intelligence briefings
- Insightful assets
- Engaging digital experiences
Custom Approach
- Creation of tailored, market-facing assets
- Custom surveys to provide unique data points for new and existing marketing campaigns
- Exclusive research to inform internal strategy
Research Library
- Access to an extensive collection of Aberdeen’s existing market facing assets
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Partner with our team of experienced B2B analysts and researchers to inspire, illuminate, and ignite your marketing programs. 
