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We Live For 
Live Events

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The Only Enterprise Commerce Platform Built For Live Events

We specialize in the fast-paced world of temporary and transient events. We've lived it, we come from it, and we know it better than anyone. Our platform unites merchandise, concessions, sponsors, and fan activations under 1 roof.We live to support this industry with the software, people, and hardware you need to ensure successful events and happy fans.

Custom software with integrated payments

Software made for the speed and chaos of live events — not traditional retail. Real-time, location-based inventory, fast checkouts, adaptive menus, live data feeds across all locations, ERP integrations, intuitive POS, & much more all in one package.

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Partnership level support

atVenu was founded from the road and is comprised of team members who have toured, worked the bars, settled shows, and understand nothing can go wrong because you have one chance at a successful event.

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Hardware logistics

We supply, ship, and support event-ready hardware that flexes with your demand—no scrambling, no shortages, no stress.

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Point of Sale

Mobile Orders

Real-Time Reports

Inventory Management

Sponsor Integrations

Offline Mode

Digital Settlements

Platform API

Quick Transactions

VIP Concierge

Promos & Discounts

Staff Mode

By The Numbers

Built for events. Proven at scale. Trusted by the best.
Average revenue growth when upgrading to atVenu

37%

Yearly events run on atVenu

125K

Total processed annually

$2B+

Number of artists, teams, venues, & festivals upgraded

28K

Industry Partners

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Industry Partners

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Software
Point of Sale
Mobile Order
Real-Time Dashboards
Sponsor Activations
Fan Data

Event Specific Software

Purpose-built for live events, giving you real-time inventory control and lightning-fast, automated settlements; no spreadsheets, no late-night math.

Point of Sale

Fast, reliable, and offline-ready point of sale designed for the chaos of show day. From merch booths to pop-up stands, sell anywhere and keep lines moving.

Mobile Ordering & Concierge

Fans order from their phones or get VIP service right to their seats. Shorter lines, faster service, and higher per-head revenue.

Real-Time Dashboards

Live sales and inventory data at your fingertips. Make smarter, faster decisions on the fly – because show day doesn't wait for end-of-day reports.

Sponsor Activations

Turn every checkout into a sponsor opportunity. Add branded discounts, promos, and activations with real-time redemption tracking to prove ROI.

Fan Data

Capture purchase behavior and insights from every transaction. Know what fans are buying, when, and where – turning data into smarter future events.

The Industry Standard For Live Events

Venues

Venues

Touring Acts

Touring Acts

Festivals

Festivals

Sporting Events

Sporting Events

Promoters

Promoters

Merchandisers

Merchandisers

Concessionaires

Concessionaires

& More

& More

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750

Clubs and theaters, amphitheaters, arenas, stadiums, pop-up venues, convention centers, fairgrounds, casinos, ballparks, university venues.

The pain points atVenu solves:

  • Long lines cap fan spend.
  • No real-time visibility across stands.
  • Manual counts and settlements waste hours.
  • Sponsor & VIP activations lack ROI data.
Learn More
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29,600

Independent artists, major label tours, comedy tours, children's entertainment, theater productions, DJ sets, influencer meet-and-greets, podcast tours, tribute bands

The pain points atVenu solves:

  • End-of-show counts and settlements take hours.
  • No digital path to submit to Luminate.
  • No fan data captured at the table.
Learn More
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515

Music festivals, food and drink festivals, cultural festivals, concert series, beet and wine events

The pain points atVenu solves:

  • Hundreds of vendors, zero real-time visibility.
  • Network drops stall sales and skew reports.
  • Long lines cap throughput and fan spend.
  • Sponsors want proof most systems can’t track.
Learn More
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Professional games, college athletics, international tournaments, minor league events, racing events, youth sports

The paint points atVenu solves:

  • Legacy POS can’t unify suites, concessions, and merch.
  • Game-day peaks crush throughput.
  • VIP and sponsor activations lack payment + data capture.
  • Reconciling stands and partners burns hours.
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35

National tour promoters, independent promoters, festival producers

The pain points atVenu solves:

  • Hard to measure what happens after fans walk in.
  • Fragmented vendors hide full-event revenue.
  • Manual reports delay settlements.
  • Missed chances to build a fan database.
Learn More
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Merchandise concessionaires, merch operators, venue retail operations, and full service merchandise vending companies

The pain points atVenu solves:

  • Advancing artists takes days of emails.
  • No real-time stock or sell-through visibility.
  • Blind spots = lost revenue.
  • Artist settlements eat hours of spreadsheet work.
Learn More
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Food and beverage vendors, mobile cart operators, third party concessions firms, festival food partners, suite service providers, stadium F&B groups, local food trucks, alcohol partners

The pain points atVenu solves:

  • Price + menu changes take too long to push.
  • Deployments are rigid with fixed-location POS.
  • Paper counts and recon take hours post-event.
  • No centralized view of top items or stands.
Learn More
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85

Pop-ups, rodeos, fairs, activations, comic-cons, holiday markets, block parties, & more

The pain points atVenu solves:

  • Needing faster lines and fewer errors to grow revenue.
  • Sponsors expect measurable ROI — atVenu ties spend directly to engagement.
  • Fans expect fast, mobile, digital experiences that move at show speed.
Learn More

See why atVenu is the industry standard for live events

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800

Venues

Clubs and theaters, amphitheaters, arenas, stadiums, pop-up venues, convention centers, fairgrounds, casinos, ballparks, university venues.

Learn More
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25,000

Touring Acts

Independent artists, major label tours, comedy tours, children's entertainment, theater productions, DJ sets, influencer meet-and-greets, podcast tours, tribute bands

Learn More
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15

Festivals

Music festivals, food and drink festivals, cultural festivals, concert series, beet and wine events

Learn More
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105

Sporting Events

Professional games, college athletics, international tournaments, minor league events, racing events, youth sports

Learn More
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35

Promoters

National tour promoters, independent promoters, festival producers

Learn More
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Merchandisers

Merchandise concessionaires, merch operators, venue retail operations, and full service merchandise vending companies

Learn More
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23

Concessionaires

Food and beverage vendors, mobile cart operators, third party concessions firms, festival food partners, suite service providers, stadium F&B groups, local food trucks, alcohol partners

Learn More
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185

& More

Pop-ups, rodeos, fairs, activations, comic-cons, holiday markets, block parties, & more

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atVenu In The Wild

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Phish, April 2025 at the Climate Pledge Arena, Seattle

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Rolling Loud, March 2025 at Hollywood Park, Inglewood

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Leon Bridges, June 2025 at the Hollywood Bowl, Los Angeles

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Super Bowl, February 2024 at Allegiant Stadium, Las Vegas

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Bay FC, May 2025 at PayPal Park, San Jose

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Harry Styles, May 2023 at CBS Arena, Coventry UK

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Smashing Pumpkins, August 2023 at Five Point Amphitheater, Irvine

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Stern Grove Festival, June 2024 at Sigmund Stern Grove, San Francisco

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Shaky Knees Festival, May 2023 at Piedmont Park, Atlanta

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Oasis, July 2025 at Heaton Park, Manchester UK

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Boston Calling Music Festival, June 2023 at Harvard Athletic Complex, Boston

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Power Trip, October 2023 at Empire Polo Club, Indio

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