Empowering Nonprofits with
Expert Fundraising Strategies
Turning Insight into Impact. Built to Navigate a Changing Landscape.
Our Services
Direct Mail
Digital
Analytics
Creative
We’re a woman-owned, progressive, independent firm focused on fundraising.
These are the qualities that drive our approach to relationship-based nonprofit marketing that puts the donor at the center of everything we do. As a full-service agency working exclusively with nonprofits, we take a data-informed approach to fundraising.
It’s an approach centered on donors—not just channels—because humans don’t experience your mission in singular silos. We focus on what works, leveraging every channel strategically, challenging the status quo, and uncovering new ways to expand your reach, deepen impact, and raise more revenue.
Case Studies
Want to know how we reinvigorated lapsed donors or optimized online donation pages to increase response? Check out a few moments we’re particularly proud of, then get in touch to see how Avalon can help you
Increase in response rate
Reinventing Renewals
When your membership renewal response rates are softening, what kind of approach do you need to break through the noise and reach your members in new ways?
Converting Visitors into Donors with Smart, Automated Follow-Up
Leveraging e-commerce tactics for fundraising.
To boost online donor conversion, the National Parks Conservation Association (NPCA) piloted an innovative “abandoned donation” strategy—an approach adapted from the e-commerce world and customized for nonprofit fundraising.
In cost savings!
higher response rate
and DOUBLE the net revenue
Drive-to-Web Postcard Success
In short, yes! Our campaign overall raised five times more revenue than the previous year. We don’t see online and offline fundraising as competing—we approach fundraising holistically and understand that donors interact with your mission on an intertwined journey.
News & Ideas
-
Avalon Dispatch 02.17.2026
In today’s @AvalonFYI dispatch, discover Allison Porter’s favorite Super Bowl ads, a conference update, emotional skills for leaders, a powerful lesson in perseverance, and more. Read it here! Dea…
-
Avalon Dispatch 02.10.2026
In today’s @AvalonFYI dispatch, you will discover an urgent action alert, the “Journey of Black History Month,” effective DAF processing, optimism in challenging times, and exciting elephan…
-
Avalon Dispatch 02.03.2026
In today’s @AvalonFYI dispatch, you’ll find communication guidance for fraught times, ethical AI, better RFPs, meaningful work, and Super Bowl ad trends to watch. Read more here: Dear friends, The…
-
Avalon Dispatch 01.27.2026
The @AvalonFYI dispatch is full of snow-day reading for our DC-area friends (and everyone!). Discover how to compete for donors’ attention, the future of paid search, psychological safety, leadershi…
