We are a global research and innovation consultancy which uses deep understanding of human behaviour to improve people's lives.
Insight
We use a range of strategies to turn complex challenges into solvable problems. We can pinpoint where behavioural insights can have the biggest impact and guide you toward promising solutions.
Learn more
Intervention
We use a deep understanding of human behaviour to design interventions that solve your real-world problems.
Learn more
Evaluation
Investing in what works is critical. We help you iteratively improve solutions and evaluate how effective they are.
Learn more
Capacity building
We can help you and your organisation develop the skills to challenge assumptions, measure impact and understand the behaviour of your stakeholders.
Learn more
Latest from BIT
AI & human behaviour
A new framework addressing four fundamental issues facing AI: how behavioural science can augment AI’s capabilities; why individuals adopt or resist AI; how we can align AI design with human psychology; and how society must adapt to the impacts of AI.
How can we increase vaccine uptake with a behaviourally-informed chatbot in Argentina?
BIT and local partners designed and evaluated a pre-programmed chatbot that tripled Covid-19 vaccination rates compared to the status quo
Learn moreFurther case studies
Train with us
At BIT Academy, you’ll gain the tools to make better decisions, design more effective services, products, policies and communications, and deliver measurable impact – saving time, money, and resources.
Explore our programmes
EAST Framework: four simple ways to apply behavioural insights
First published in 2014, EAST was revised and updated in 2024 to reflect a decade of advancements in behavioural science. Download our easy-to-follow guide for using behavioural insights.
Download the framework
Stay up to date
Subscribe to our newsletter to get new analysis, insights and opportunities from BIT straight to your inbox.
