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Munich, Mon, 28 Sep - Wed, 30 Sep, 2026

Home 0f founders

Bits & Pretzels hosts 7,500 founders, investors, and industry leaders for three days full of learning,
networking & doing business during Munich Oktoberfest.

network like
nowhere else

Bits & Pretzels main stage

DAY 1 + 2

Conference

Two days filled with networking, masterclasses and a highly curated speaker line-up, providing you with resources for your growth.

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Limited to 7,500 attendees
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Curated founder-investor ratio
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21,000 founder-investor meetings
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Startup Exhibition & Pitch contest
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390bn US-Dollar of assets under management at the event

ICM - International Congress Center Messe München
Messe München GmbH, Messegelände, 81823 München

Inside the Festhalle Schottenhamel at the Oktoberfest site.

DAY 3

Oktoberfest

Doing business at the Munich Oktoberfest sounds crazy? It is – but the most unique networking experience you’ll ever make!

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+300 Tables at Schottenhamel Tent
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250 Table Captains: industry experts hosting a table
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2 organized liquid networking sessions
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1 unique experience: that lasts a lifetime, be there to believe that

Oktoberfest Munich, Theresienwiese
Festhalle Schottenhamel at Oktoberfest Munich

Selected former speakers

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Name Surname
Position, Company name
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Name Surname
Position, Company name
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Name Surname
Position, Company name
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Name Surname
Position, Company name
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Name Surname
Position, Company name
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Name Surname
Position, Company name
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Barack Obama

44th President of the USA

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Michelle Obama

Former First Lady

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Arnold Schwarzenegger

Actor, Businessman, Investor, Environmentalist, form. Governor of California

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Reid Hoffman

Co-Founder

LinkedIn

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Nathan Blecharczyk

Co-Founder & Chief Strategy Officer

Airbnb

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Niklas Zennström

Founder & CEO

Atomico

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Sven Strohband

Managing Director

Khosla Ventures

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Katherina Reiche

Federal Minister for Economic Affairs and Energy

Germany

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Sebastian Siemiatkowski

CEO & Co-Founder

Klarna

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Robert Gentz

Founder & Co-CEO

Zalando

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Thomas Wolf

Co-Founder & Chief Science Officer

Hugging Face

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Hélène Huby

Founder & CEO

The Exploration Company

WHERE WE COME FROM.

Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2026 and beyond.

Join our mission in helping founders shaping a better future.

Be There – Everyone Else Will Be.

Whether you’re a founder, investor, or changemaker, Bits & Pretzels is your platform to make a lasting impact. Together, we can create opportunities, empower innovation, and inspire the next generation of leaders.
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“Bringing together Oktoberfest and the startup world is just great.”

NATHAN BLECHARCZYK
CO-FOUNDER & CTO, AIRBNB
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Experience the business magic of Oktoberfest

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Oktoberfest attracts millions—a unique blend of culture and tradition.
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A key networking event—connect in a special setting.
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Business at Oktoberfest? Now’s the time. Join us this September!
Richard Branson as a Table Captain sitting among the attendees at an Oktoberfest site

Tell us who
you are

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Learn from the Best

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40+ hands-on Startup Academy sessions
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10 stages packed with actionable content
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500+ world-class speakers in just two days
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Meet 2,000+
Investors

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1 in 4 attendees is actively investing
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21,000 founder–investor meetings in 3 days
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€3.6B raised after Bits & Pretzels 2023
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Find New
Clients

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Exhibit alongside 300 top startups
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Pitch on stage and boost your visibility
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Connect with 7,500+ potential partners & clients
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Built for
big moves

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21,000+ founder-investor meetings in just 3 days
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€390B in assets under management represented
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From seed-stage specialists to unicorn backers – all in one place
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Real access - Real people

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Elite Networking with 1.500 leading VCs and 300+ LPs
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Trusted by top firms like a16z, Accel, Index & Sequoia
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Limited to 7,500 attendees for real conversations, not just crowds
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Exclusive for Investors

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8 deep-dive sessions on VC’s biggest challenges
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Honest conversations with top-tier peers only
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Access limited to Investor Ticket holders
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Europe’s
Top Startups.
All Together.

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3,000+ founders across all industries
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300 curated exhibitors
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80 pitch on stage, selected for impact
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Networking
Made
Effortless

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80+ expert matchmakers supporting your goals
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Connect with all 7,500 attendees via the app
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Smart formats designed to spark real conversations
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What Leading Corporates Won’t Tell You on LinkedIn

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Lessons learned from Europe’s top corporates
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CXOs from Airbus, Siemens, Vodafone & more on stage
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Actionable insights you can apply tomorrow

Learn from
the Best

Image
Image
40+ hands-on Startup Academy sessions
Image
10 stages packed with actionable content
Image
500+ world-class speakers in just two days

Meet 2,000+
Investors

Image
Image
1 in 4 attendees is actively investing
Image
21,000 founder–investor meetings in 3 days
Image
€3.6B raised after Bits & Pretzels 2023

Find New
Clients

Image
Image
Exhibit alongside 300 top startups
Image
Pitch on stage and boost your visibility
Image
Connect with 7,500+ potential partners & clients

Built for
bIG mOVES

Image
Image
21,000+ founder-investor meetings in just 3 days
Image
€390B in assets under management represented
Image
From seed-stage specialists to unicorn backers
– all in one place

real Access
- Real people

Image
Image
Elite Networking with 1.500 leading VCs and 300+ LPs
Image
Trusted by top firms like a16z, Accel, Index & Sequoia
Image
Limited to 7,500 attendees for real conversations,
not just crowds

Exclusive for
Investors

Image
Image
8 deep-dive sessions on VC’s biggest challenges
Image
Honest conversations with top-tier peers only
Image
Access limited to Investor Ticket holders

Europe’s Top Startups.
All Together.

Image
Image
3,000+ founders across all industries
Image
300 curated exhibitors
Image
80 pitch on stage, selected for impact

Networking Made
Effortless

Image
Image
80+ expert matchmakers supporting your goals
Image
Connect with all 7,500 attendees via the app
Image
Smart formats designed to spark real conversations

What Leading Corporates Won’t Tell You on LinkedIn

Image
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Lessons learned from Europe’s top corporates
Image
CxOs from Airbus, Siemens, Vodafone & more
on stage
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Actionable insights you can apply tomorrow

Everyone Unites at Bits & Pretzels

600+ Top Executives

This is your hunting ground for corporate partners & clients. Pack your days with meetings you'd normally need month for.

Here is a glimpse into the list who joined in 2025:
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adidas, CIO
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AIRBUS, SVP Digital
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Allianz, Head of Group Data & AI
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Amazon, Country ManagerAMD, Global AI Lead (AUP
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AMD, Global AI Lead (AUP)
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ams OSRAM, Head of Data & AI
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Andreas Schmid Logistik, CDO
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AOK Bayern, CIO & CDO
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AUDI, CIO
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Augustiner-Bräu, IT-Manager
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Augustinum Gruppe, Managing Director/COO
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BARMER, CIO
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Bauerfeind, CIO
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Bilfinger, CIDO
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BMW Bank, COO
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Brainlab, Director Digital & IT
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CANCOM, Director AI
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Carl Zeiss Meditec, Head of AI
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Cisco Systems, VP Germany
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Condé Nast, Executive Director, Global Business Relationship Management
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Conrad Electronic, CEO
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Continental, Head of Artificial Intelligence
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DB Fernverkehr, Lead IT Sales Plattform
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DB Vertrieb, CIO
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Dell Technologies, CTO, AI Solutions
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die Bayerische, Executive Board
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EDEKA, CEO
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EGYM, CTO
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ETERNA, Head of IT
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Faber-Castell, CFO
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Fujitsu, Head of IT
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Garmin, Managing Director
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Giesecke+Devrient, Group CTO
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Goethe-Institut, Head of ITH
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Hugendubel, Managing Partner
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H&F Solutions, CTO, CCO
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Haniel, Group CISO
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Heidelberg Materials, CTO
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Helmholtz Zentrum München, Head of Digital Transformation & IT
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Hensoldt Group, CIO
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Hoenle, CFO
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HÖRMANN Gruppe, Manager AI & Data Products
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Horsch Holding, Management Board
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Interhyp, Member of the Management Board
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Keller&Kalmbach, CEO
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Kneipp, Head of Information Management
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Krauss Maffei, CIO
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Landeshauptstadt München, CDO
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LaVita, COO
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Leonhard Moll Betonwerke, Group Head of IT
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Main-Post, Head of AI & Development
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MAINGAU Energie, CIO
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Rischart, CPO
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Messe München, CEO
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Microsoft, Global Partner Data Science
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mkk – meine krankenkasse, CDO
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München Klinik, CFO
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Munich Re, Chief Data and AI Officer
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Netlight, Partner and Managing Director
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NOVENTI, CIO
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Otto, Chief AI Officer
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Ottobock, Global CIO
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Phoenix Pharma, Member of the Supervisory Board
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Porsche, CIO
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ProSiebenSat1 | Joyn, CTO
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R+V Versicherung, Executive Board Member Operations/IT
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Randstad Digital Germany, Managing Director
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RHÖN-KLINIKUM, Head of IT/EDP
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ROMA, Management Digitalization Division
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RTL2 Fernsehen, Chief Strategy & Data Officer
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Salesforce, CIO G2M Industry
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Sana Kliniken, Member of the board of directors
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SCHLENK, Global Director Organization and IT
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Schunk, CTO
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Siemens, CIO
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Siemens Healthineers, VP for EU AI Act
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Siltronic, CIO
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Sky Germany, CTO
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Sport1 Medien, Co-CEO
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STADA Group, CIO
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STAEDTLER, CEO/CFO
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Süddeutscher Verlag, CIO
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Telefónica Germany, CTO
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Thomann, CDO
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Triumph, CIO
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Tüv Süd, Chief Digital and Process Officer
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Verlag C.H. Beck, Head of Corporate/M&A
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Vinzenzmurr, CIO
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Volkswagen OTLG, Head of Information Systems
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Volvo Group Trucks Central Europe, Vice President & Managing Director
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Wacker Chemie, CIO
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Wanzl, CTO
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Webasto, Group CIO
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Westwing, CTO
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Willy Bogner, Managing Director/Group CFO
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YORMA'S, Executive Board
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adidas, CIO
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AIRBUS, SVP Digital
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Allianz, Head of Group Data & AI
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Amazon, Country ManagerAMD, Global AI Lead (AUP
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AMD, Global AI Lead (AUP)
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ams OSRAM, Head of Data & AI
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Andreas Schmid Logistik, CDO
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AOK Bayern, CIO & CDO
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AUDI, CIO
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Augustiner-Bräu, IT-Manager
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Augustinum Gruppe, Managing Director/COO
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BARMER, CIO
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Bauerfeind, CIO
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Bilfinger, CIDO
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BMW Bank, COO
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Brainlab, Director Digital & IT
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CANCOM, Director AI
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Carl Zeiss Meditec, Head of AI
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Cisco Systems, VP Germany
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Condé Nast, Executive Director, Global Business Relationship Management
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Conrad Electronic, CEO
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Continental, Head of Artificial Intelligence
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DB Fernverkehr, Lead IT Sales Plattform
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DB Vertrieb, CIO
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Dell Technologies, CTO, AI Solutions
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die Bayerische, Executive Board
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EDEKA, CEO
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EGYM, CTO
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ETERNA, Head of IT
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Faber-Castell, CFO
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Fujitsu, Head of IT
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Garmin, Managing Director
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Giesecke+Devrient, Group CTO
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Goethe-Institut, Head of ITH
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Hugendubel, Managing Partner
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H&F Solutions, CTO, CCO
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Haniel, Group CISO
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Heidelberg Materials, CTO
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Helmholtz Zentrum München, Head of Digital Transformation & IT
Image
Hensoldt Group, CIO
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Hoenle, CFO
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HÖRMANN Gruppe, Manager AI & Data Products
Image
Horsch Holding, Management Board
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Interhyp, Member of the Management Board
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Keller&Kalmbach, CEO
Image
Kneipp, Head of Information Management
Image
Krauss Maffei, CIO
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Landeshauptstadt München, CDO
Image
LaVita, COO
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Leonhard Moll Betonwerke, Group Head of IT
Image
Main-Post, Head of AI & Development
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MAINGAU Energie, CIO
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Rischart, CPO
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Messe München, CEO
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Microsoft, Global Partner Data Science
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mkk – meine krankenkasse, CDO
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München Klinik, CFO
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Munich Re, Chief Data and AI Officer
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Netlight, Partner and Managing Director
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NOVENTI, CIO
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Otto, Chief AI Officer
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Ottobock, Global CIO
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Phoenix Pharma, Member of the Supervisory Board
Image
Porsche, CIO
Image
ProSiebenSat1 | Joyn, CTO
Image
R+V Versicherung, Executive Board Member Operations/IT
Image
Randstad Digital Germany, Managing Director
Image
RHÖN-KLINIKUM, Head of IT/EDP
Image
ROMA, Management Digitalization Division
Image
RTL2 Fernsehen, Chief Strategy & Data Officer
Image
Salesforce, CIO G2M Industry
Image
Sana Kliniken, Member of the board of directors
Image
SCHLENK, Global Director Organization and IT
Image
Schunk, CTO
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Siemens, CIO
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Siemens Healthineers, VP for EU AI Act
Image
Siltronic, CIO
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Sky Germany, CTO
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Sport1 Medien, Co-CEO
Image
STADA Group, CIO
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STAEDTLER, CEO/CFO
Image
Süddeutscher Verlag, CIO
Image
Telefónica Germany, CTO
Image
Thomann, CDO
Image
Triumph, CIO
Image
Tüv Süd, Chief Digital and Process Officer
Image
Verlag C.H. Beck, Head of Corporate/M&A
Image
Vinzenzmurr, CIO
Image
Volkswagen OTLG, Head of Information Systems
Image
Volvo Group Trucks Central Europe, Vice President & Managing Director
Image
Wacker Chemie, CIO
Image
Wanzl, CTO
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Webasto, Group CIO
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Westwing, CTO
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Willy Bogner, Managing Director/Group CFO
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YORMA'S, Executive Board