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[separator] 📣 NEW AND NOTEWORTHY 📣
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Recommendation Rules Update - February 2026
New Arrivals and Best Sellers rules now have editable filters for finer-grained control over the products appearing in your email messages.
1 min
Unsubscribe Intent Detection - January 2026
Unsubscribe Intent Detection allows recipients to unsubscribe when they express that they want to stop receiving mobile messages but haven’t used the specific keyword to do so
1 min
Adjustable Send Times - January 2026
Released in January 2026, now you can better manage when your mobile messages are sent
1 min
L&Tea Time: Smart Content
Learn about the powerhouse feature known as Smart Content!
Using alby - A Deep Dive
Learn how to configure alby, about document management, and best practices.
51 min
alby
Persistent Coupons
Learn how Bluecore's Persistent Coupons feature ensures a single, unique coupon code per customer, boosting efficiency and customer experience.
7 min
Self-Serve Analytics Exports
Learn how to use Bluecore's Self-Serve Analytics Exports to get direct access to raw event and eligibility data for analysis and integration by creating and managing your own export jobs.
5 min
Bluecore Mobile Contact Cards
Learn how to create and implement Bluecore Mobile Contact Cards to drastically improve SMS deliverability and message engagement by helping customers save your brand's contact information.
5 min
Brand New Audience Builder
Learn to use the completely redesigned Audience Builder to master hyper-targeted segmentation using enhanced Boolean logic and real-time, deduped previews for faster and more precise campaign planning.
4 min
Self-Serve Imports
Learn how to use Bluecore's Self-Serve Data Imports to quickly and automatically set up recurring jobs that import external customer lists from an SFTP and make the data instantly available for audience targeting.
5 min
Site Course Pathway
Use Bluecore Site to create targeted and personalized on-site campaigns to drive identification & conversion.
43 min
Courses Beginner Site Everyone Learning Pathway
L&Tea Time: Jinja in Email
Learn how to leverage Jinja to personalize content in your email campaigns!
L&Tea Time: alby
Learn about alby, what you can do with it, and how it makes an existing program in Bluecore even more powerful!
alby
L&Tea Time: Deliverability
Learn about Deliverability and what best practices to follow to keep your email program strong!
Live Training Advanced Intermediate Email Everyone Open to everyone
Bluecore Reporting & Analytics: Instructor-led
Learn all about Reporting & Analytics
Select participants only
66 min
Live Training Everyone Platform Data analytics Available by Request Webinar
Bluecore UI & Controls: Instructor-led
Learn all about the Bluecore platform
Select participants only
61 min
Live Training Everyone Platform Available by Request Webinar
L&Tea Time: Send Time Optimization
Learn about Bluecore's Send Time Optimization feature and how to use it to optimize click rates!
Live Training Advanced Product Email Everyone Open to everyone
L&Tea Time: Auto Prioritizer
Learn about Bluecore's Auto Prioritizer feature and how to use it manage email frequency!
Live Training Advanced Intermediate Product Email Everyone Audiences
Bluecore Communicate (Email) - VTE: Instructor-led
Learn all about building templates via VTE
Select participants only
66 min
Live Training Email Everyone Available by Request Webinar
Bluecore Communicate (Mobile): Instructor-led
Learn all about Mobile settings, audiences, and campaigns
Select participants only
66 min
Live Training Everyone Mobile Available by Request Webinar
L&Tea Time: Smart Content ('24)
Learn about the powerhouse feature known as Smart Content!
Live Training Intermediate Product Audiences Open to everyone
Bluecore Advertise: Instructor-led
Learn all about Bluecore Advertise audiences and syncs
Select participants only
66 min
Live Training Advertise Everyone Audiences Available by Request Webinar
Bluecore Communicate (Mobile): Instructor-led (recorded)
Learn all about Bluecore Communicate (Mobile)
40 min
Earn The Platform Certification
Certification Everyone Platform
The Future of Conversational Shopping: Explore the Agent OS
Explore the future of conversational shopping and the Agent OS
27 min
L&Tea Time: Product Recommendation Rules (Email)
Learn how to configure product recommendation rules in email campaigns!
Bluecore Platform Overview & Navigation
Explore Bluecore's platform and learn how to navigate the UI to access important features.
12 min
Beginner Videos Product Everyone Platform Microlearning
Earn The Communicate (Email) Certification
Certification Email Everyone
Bluecore Communicate (Email) - Email Campaigns: Instructor-led
Learn all about building, testing, and managing email campaigns
Select participants only
66 min
Live Training Email Everyone Building Campaigns Available by Request Webinar
Bluecore Site - Targeting: Instructor-led
Learn all about configuring Site targeting rules
Select participants only
66 min
Live Training Site Everyone Audiences Available by Request Webinar
Bluecore Site - Templates: Instructor-led
Learn all about building Site templates via VTE
Select participants only
66 min
Live Training Site Everyone Available by Request Webinar
Conversion: Create a Multi-Touch Abandoned Cart Journey for Non-Buyers
In this training, we'll walk through an end-to-end use case of creating an abandon cart journey for non-buyers with multiple campaign touchpoints.
48 min
Advanced Everyone Open to everyone Webinar Conversion
What is Site?
Explore Bluecore's premiere on-site campaign creation tool and its benefits for digital marketers.
3 min
Videos Site Everyone Microlearning
Using Audiences in Bluecore
Target audiences, build a custom audience with filter criteria, and measure effectiveness of your audiences in Bluecore.
9 min
Beginner Videos Product Everyone Platform Microlearning Audiences
Test & Launch a Site Campaign
Use targeting criteria to test your campaign before it's live for everybody.
4 min
Videos Site Everyone Microlearning
Create, Test, and Launch a Mobile Campaign
Learn how to craft an SMS or MMS message, test it, and launch it to your shoppers.
10 min
Beginner Videos SMS Everyone Microlearning Mobile Building Campaigns
Set Targeting Rules for a Site Campaign
Target this Site campaign toward specific audiences or shoppers.
8 min
Videos Site Everyone Microlearning Audiences
Earn The Site Certification
Certification Site Everyone
Build an Audience for Mobile
Learn how to build a mobile-specific audience to target later with text campaigns.
7 min
Beginner Videos SMS Everyone Microlearning Mobile Audiences
L&Tea Time: Experimentation Hub
Learn about Bluecore's Experimentation Hub how to use it to manage your tests in one centralized location within the platform!
Live Training Intermediate Product Everyone Platform Data analytics Open to everyone
A Look Ahead at the Future of Bluecore
A closer look at the future of Bluecore including product roadmap, API integrations, and training for alby's shopper-facing agent.
42 min
Bluecore Audiences: Instructor-led
Learn all about building and analyzing audiences
Select participants only
61 min
Live Training Everyone Platform Audiences Available by Request Webinar
Email Course Pathway
Use Bluecore Communicate to create targeted and personalized email campaigns to drive conversion & repeat purchases.
56 min
Courses Beginner Product Email Everyone Learning Pathway
L&Tea Time: Enhanced Analytics
Learn about Bluecore's Enhanced Analytics and how to use it to understand your performance!
Live Training Product Email Everyone Platform Data analytics Open to everyone
Create a Site Campaign & Adjust Settings
Create a new Site campaign and configure start and end dates, recurrence, and suppression.
4 min
Videos Site Everyone Microlearning Building Campaigns
L&Tea Time: Identification
Learn about identification, why it's important, and how Bluecore reports on it!
Live Training Product Everyone Platform Identification Open to everyone
How to use Wrike to submit Bluecore Campaign Request forms
Learn how to use Wrike to submit Bluecore Campaign Request forms, including form submission, CSD option, providing feedback, and approval process.
5 min
The Bluecore Globe
The Bluecore Globe is a visual representation of the universe of signals that exist within a customer's lifecycle. Retailers use these signals in their audiences, campaigns, and integrations within Bluecore.
5 min
Advanced Everyone
[separator] 🧑‍🏫 Bluecore Foundations 🧑‍💻
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[separator] 🫖 L&TEA TIME 🫖
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Retention: Replenishment Trigger Email + Smart Content
Let's walk through an end-to-end use case of creating a replenishment trigger campaign with dynamic smart content that swaps out if shoppers are loyalty members or live near a physical store.
20 min
Advanced Email Retention
What is Bluecore Communicate™ Email?
Explore how Bluecore Communicate™ helps retailers create email campaigns that make a difference with shoppers.
4 min
Beginner Videos Email Everyone Microlearning
Measure Performance of Email Campaigns
Learn how to access and analyze engagement, deliverability, and revenue-related metrics for your email campaigns.
9 min
Beginner Videos Email Everyone Microlearning Data analytics
Design a Site Campaign
Use a variety of methods to create a new template for a Site campaign and configure template settings.
11 min
Videos Site Everyone Microlearning Building Campaigns
What is Bluecore Communicate™ Mobile?
Learn how Bluecore Communicate™ Mobile enables you to engage your audience faster with mobile campaigns.
3 min
Beginner Videos Product Everyone Microlearning Mobile
Create a Multi-Touch Journey
Learn how to create a multi-touch journey of multiple campaigns over time, like for post-purchase flows.
7 min
Beginner Videos Email Everyone Microlearning
Get Started - Live Monthly Session
Learn how to navigate Bluecore to build a campaign from beginning to end
Live Training Beginner Platform
Bluecore Advertise: Instructor-led (recorded)
Learn all about Bluecore Advertise
24 min
Videos Advertise Everyone Microlearning
Conversion: Abandoned Checkout Triggered Email + Experimentation (A/B test)
Let's walk through an end-to-end use case of creating a triggered email campaign for shoppers who abandoned their checkout flow.
10 min
Advanced Email Everyone
Retail, Marketing, and Bluecore - How it all fits together
Learn more about the retail industry, how marketing plays a role, and where Bluecore fits into the bigger picture!
19 min
Everyone Learning Pathway marketing retail
Reactivation: High-CLV Seasonal Winback Mobile Campaign + Experimentation
Let's walk through an end-to-end use case of creating a mobile campaign with experimentation targeted at at-risk high-value shoppers.
15 min
Advanced Mobile Reactivation
Acquisition: Site Notify Me Back in Stock + Transactional Email Notification
In this training, we'll walk through an end-to-end use case of creating a Site Notify Me: Back in Stock lead capture campaign and a transactional email notification campaign.
18 min
Advanced Videos Site Email Everyone Identification
Platform Course Pathway
Ready to get the most out of your digital marketing efforts? Learn to navigate the platform and where to find important features.
56 min
Beginner Product Everyone Platform Learning Pathway
Prep for Mobile Campaigns with Marketing Settings
Learn how to prepare for sending SMS and MMS messages with Bluecore's global marketing settings.
6 min
Beginner Videos SMS Everyone Microlearning Mobile
Conversion: Hidden Gems Gift Guide Email + Site Social Proofs
In this training, we'll walk through an end-to-end use case of creating a hidden gems gift guide email and accompanying Site social proof campaigns to drive holiday urgency.
20 min
Advanced Videos Everyone Conversion
Create Email Global Widgets
Learn how to build custom email global widgets, like headers and footers, to apply limitlessly across your email campaigns and speed up creation time.
5 min
Beginner Videos Email Everyone Microlearning
L&Tea Time
Deep dives on aspects of Bluecore Communicate
13 Courses
Live Training Intermediate Webinar
Design an Email Template
Learn how to use the Visual Template Editor (VTE) to create stunning email templates for your campaigns!
11 min
Beginner Videos Email Everyone Microlearning Building Campaigns
Acquisition: Identify New Shoppers with a Site Capture Campaign and a Transactional Welcome Email
In this recording, we'll walk through an end-to-end use case of connecting a Site lead capture campaign with a transactional welcome email.
62 min
Advanced Everyone Identification Open to everyone Workshop
Measure Performance of Mobile Campaigns
Learn how to use Bluecore Mobile Analytics to measure performance and proactively review campaigns for compliance.
7 min
Beginner Videos SMS Everyone Microlearning Mobile Data analytics
Experimentation Hub Overview
Explore Bluecore's Experimentation Hub, including how to analyze test results and take action on your campaign experiments.
5 min
Beginner Videos Everyone Platform Microlearning Data analytics
Predictive Audiences Overview
Learn how Bluecore's predictive audiences intelligently recommend how audiences should be segmented.
7 min
Beginner Videos Product Everyone Platform Microlearning Audiences
Bluecore Summer Product Webinar 2023
Learn what's new and what's coming from Bluecore
L&Tea Time: Holiday Readiness
Learn how to prepare for the Holiday 2024 season!
Live Training Product Everyone Open to everyone
Measure Performance of a Site Campaign
Use Site Analytics to see how your campaigns are performing and measure effectiveness
5 min
Videos Site Everyone Microlearning Data analytics
Create & Launch an Email Campaign
Learn how to create a new email campaign, including how to manage and make changes over time.
13 min
Beginner Videos Email Everyone Microlearning Building Campaigns
Choose the Right Type of Site Campaign
Learn the types of Site campaigns you can create and their use cases.
6 min
Videos Site Everyone Microlearning
Mobile Course Pathway
Use Bluecore Communicate to create targeted and personalized mobile campaigns that engage audiences faster.
32 min
Courses Beginner Product SMS Everyone Learning Pathway Mobile
Get Set Up for Success
Once logged in, configure a few things now to help make your life easier later.
11 min
Beginner Videos Everyone Platform Microlearning
L&Tea Time: Experience Designer
Learn the ins and outs of building email campaigns in a journey series
Live Training Intermediate Product Email Webinar
Build a Custom Audience for Email
Learn how to build a custom audience using Bluecore's Audience Builder to target complex segments and make the most impact.
7 min
Beginner Videos Email Everyone Microlearning Audiences
Campaigns Overview
Choose the right type of campaign, audience, and timing for your use cases.
9 min
Beginner Videos Everyone Platform Microlearning Building Campaigns
Dynamic Product Rules
Use Bluecore's dynamic product rules to recommend and display products in campaigns.
9 min
Beginner Videos Product Everyone Platform Microlearning
Earn The Communicate (Mobile) Certification
Certification SMS Everyone Mobile
L&Tea Time: Recommendation Rules
Learn how to configure product recommendation rules in email campaigns!
Live Training Intermediate Product Email Everyone
L&Tea Time: Holiday Readiness
Learn how to prepare for the Holiday 2024 season!
Live Training Product Everyone Open to everyone
L&Tea Time: Experience Designer
Learn the ins and outs of building email campaigns in a journey series
Live Training Intermediate Product Email Webinar
L&Tea Time: Smart Content ('24)
Learn about the powerhouse feature known as Smart Content!
Live Training Intermediate Product Audiences Open to everyone
L&Tea Time: Deliverability
Learn about Deliverability and what best practices to follow to keep your email program strong!
Live Training Advanced Intermediate Email Everyone Open to everyone
L&Tea Time: Identification
Learn about identification, why it's important, and how Bluecore reports on it!
Live Training Product Everyone Platform Identification Open to everyone
L&Tea Time: Product Recommendation Rules (Email)
Learn how to configure product recommendation rules in email campaigns!
L&Tea Time: Send Time Optimization
Learn about Bluecore's Send Time Optimization feature and how to use it to optimize click rates!
Live Training Advanced Product Email Everyone Open to everyone
Using alby - A Deep Dive
Learn how to configure alby, about document management, and best practices.
51 min
alby
L&Tea Time: Jinja in Email
Learn how to leverage Jinja to personalize content in your email campaigns!
L&Tea Time: Enhanced Analytics
Learn about Bluecore's Enhanced Analytics and how to use it to understand your performance!
Live Training Product Email Everyone Platform Data analytics Open to everyone
L&Tea Time: Experimentation Hub
Learn about Bluecore's Experimentation Hub how to use it to manage your tests in one centralized location within the platform!
Live Training Intermediate Product Everyone Platform Data analytics Open to everyone
L&Tea Time: Auto Prioritizer
Learn about Bluecore's Auto Prioritizer feature and how to use it manage email frequency!
Live Training Advanced Intermediate Product Email Everyone Audiences
L&Tea Time: Recommendation Rules
Learn how to configure product recommendation rules in email campaigns!
Live Training Intermediate Product Email Everyone
L&Tea Time: Recommendation Rules
Learn how to configure product recommendation rules in email campaigns!
Live Training Intermediate Product Email Everyone