Analysis
Preliminary 2025 indie media league rankings revealed
US indies dominate the table.
Initiative leads the preliminary 2025 global media league
Publicis Groupe shops make up the rest of the top five.
PHD takes crown in preliminary 2025 APAC media league
Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.
Dentsu reports record $2bn loss ahead of CEO transition, suspends dividends
Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1300 cuts are planned.
Have we reached peak Labubu? Charting the rise and fall of the ugly-cute viral toy
What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.
Big Tech’s AI spend in 2026: following the money
A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.
Spark Foundry tops the preliminary 2025 Canada media rankings
Meanwhile, Publicis Groupe tops holding company table.
Initiative claims No. 1 spot in preliminary 2025 US media rankings
Meanwhile, Publicis Groupe outpaces holding company rivals with more than $4 billion in net new-business billings.
Preliminary 2025 EMEA holdco and media new-biz rankings revealed
Meanwhile, Publicis Groupe tops holding company table.
IPA Census: headcount drops 14.3% at creative agencies
Biggest falls in staff numbers among men and those who were under the age of 25.
IPA Census: proportion of women in C-suite roles surpasses 40% for first time
Report also reveals ethnic minority representation at C-suites level grew to 12.7% in 2025.
Brand Buzz: January's social media highlights
Campaign rounds up what brands got up to on social media last month.
Revealed: How marketers rate their media and creative agencies
Effectiveness, efficiency and AI capabilities – how do agencies measure up?
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
Brainlabs boosts new-business billings but Horizon Media leads indie league
US agencies dominate the penultimate rankings for the year.
Reckitt account switch pushes Zenith down league but Publicis stays ahead of holdcos
Initiative maintains first place in the individual agency rankings.
Spark Foundry, Labelium and Media Experts top December Canada rankings
Meanwhile, Tam-Tam\TBWA enters the table.
Horizon Media, iProspect post biggest gains in December US agency rankings
Movement remains limited as the combined Omnicom Media division reshapes the media agency ecosystem.
Starcom, Initiative and Zenith top December EMEA rankings
Meanwhile, Omnicom and Dentsu suffer losses.
AI is quietly rewiring the marketing machine. Just ask Wall Street.
From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production and potentially rethink how they work with agencies.
Omnicom/IPG: How the merger will reshape the competition
Campaign Red examines how a merged Omnicom/IPG compares to the remaining "big four".
UK agency jumps into global indie league after Ancestry and Loveholiday wins
Meanwhile, US agencies dominate the top of the table
Gen Xers are buying luxury goods for pleasure, not clout
New research reveals consumers aged 45–60 now prioritize personal experience and discretion over status.
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Finalized H1 2025 figures: new-business dropped in Canada amid key L'Oréal win
Meanwhile, Publicis creates bespoke team for Mars account.
Do bespoke network teams actually work?
The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
Front-runner extends lead in November global media rankings
Meanwhile, two agencies, Hearts & Science and Infinite Roar, enter the top 20.
Initiative leaps into top five as Spark Foundry holds firm in November Canada rankings
On the holding company level, IPG edges out Omnicom ahead of imminent merger.
Digitas and Dentsu X notch gains as Initiative holds lead in November US rankings
iProspect and Hearts & Science join the agency table.
Initiative closes in on top spot after HelloFresh win in latest EMEA rankings
Meanwhile, Hearts & Science leaps into top 20.
Brand Buzz: October's social media highlights
Campaign rounds up what brands got up to on socials last month.
$1bn Amazon win shakes up EMEA new-business league
The biggest pitch the industry is thought to have ever encountered moves Group M up the table.
UK indie agency climbs to top spot in Q3 global creative league
Three new agencies enter the league.
Omnicom’s media agencies drive Q3 growth, profit slips as IPG deal nears close
Media and advertising posted 9.1% organic growth, leading all segments.
William Hill win propels UK agency into indie rankings
Notorious Communications entered the October rankings after being appointed to William Hill’s media buying and planning account.
Interpublic agency snatches top spot in October global rankings
Dentsu X and Known join the league as established players make moves.
Spark Foundry leaps to top spot in October Canada rankings
Initiative and Mekanism climb, newcomers Glassroom and Espace M enter the table, while Publicis Groupe maintains its holding company lead.
Aldi and Bayer wins shuffle October EMEA media rankings
Spark Foundry is among five new agencies entering the top 20 this month.
Bayer win vaults Initiative to first place in October US rankings
Publicis Groupe retains its holding company lead, while Zenith, Known, Infinite Roar and Dentsu X enter the agency table.
Inside CMO 50 2025: Data reveals how these brands are winning
Campaign Red dives into which brands are surging in revenue, capturing consumer favor and generating the most buzz.
Brand Buzz: September's social media highlights
Campaign rounds up what brands got up to on socials last month.
UK media agency surges in global indie league as top five hold ground
The Specialist Works jumped up the September rankings after becoming Lebara's agency of record.
Initiative and Dialekta make debut in September Canada rankings
Meanwhile, Labelium and Media Experts continue to hold top spots
OpenAI win propels PHD to 3rd in September US agency rankings
Publicis Groupe maintains its holding company lead, while newcomers Starcom, Moroch, Doner Media join the table.
Starcom rises to top of new-business league as Initiative and PHD make leaps
Meanwhile, Omnicom leapfrogs fellow holding companies.
OMD, iProspect and Zenith fight for top spot in September EMEA league
Dentsu X, The Specialist Works and VCCP Media are new to the top 20 rankings.
Creators built the industry. Why aren’t they paid on time?
Late and low payments are straining the $250 billion creator economy, exposing flaws in a system that touches every corner of the industry.
Labelium, OMD, Hearts & Science enter August Canada rankings
Meanwhile, existing agencies make gains further down the table.
Horizon’s lead in indie league shrinks further as new contenders emerge
Empower and Brainlabs maintain their positions, while Labelium and GSD&M surge into the top five
Digitas and PHD climb US agency rankings while Publicis Groupe extends holding company lead
PayPal win adds to Publicis Groupe’s $2.8 billion in net new-business billings to August.
PayPal win extends Publicis Groupe's lead in holding company new-business league
Meanwhile, Starcom surges amidst a shake-up in the individual agency rankings.
Digitas surges in H1 creative league after $400m healthcare win
Meanwhile, brands in Asia-Pacific seek out social media agencies.
New frontrunners in EMEA media agency league after $600m accounts switch-up
Top five spots mostly occupied by agencies outside of the top five last month.
Brand Buzz: July's social media highlights
Campaign rounds up what brands got up to on socials last month.
The human cost of return to office mandates
Starbucks recently hit the news as it became the latest company to demand staff spend more time in the office. Campaign Red uncovers the human stories behind the headlines.
M&A market 'returns to growth' after difficult couple of years, new data shows
The rise has been fuelled by significant investment by private equity and sellers returning to the market
Zenith and PMG revealed as top new-biz performers of last year
Finalised figures have been compiled.
Horizon Media's $480m account loss slashes its lead in indie rankings
Meanwhile, Argentinian agency Osa increased its ranking by the most places in July.
How AI is reshaping the marketing department
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
Interpublic catapults into July media league
Meanwhile, three agencies join the individual media agency rankings.
Paramount, Pedigree and power shifts: Publicis Groupe and IPG dominate July’s US rankings
Publicis’ $2 billion in net new-business billings and IPG’s streaming wins reflect broader realignment as brands consolidate partners and rethink agency models.
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Brand Buzz: June's social media highlights
Campaign rounds up what brands got up to on socials last month.
Media Experts tops July Canadian rankings with L’Oréal win
The gain deepens IPG’s momentum and intensifies pressure on WPP, which had held the business for over a decade.
Athletes prove to be the most trusted figures among consumers, new research reveals
What marketers need to know when considering paid ads, promotions and endorsements.
Mars and Paramount wins push Publicis Groupe past $1bn billings in EMEA league
Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.
The Cannes Lions inclusivity report: Who’s really being seen — and who’s still missing?
SeeMe Index reveals which campaigns pushed boundaries and where the industry still falls short on true representation.
Brand Buzz: May's social media highlights
Campaign rounds up what brands got up to on socials last month.
Brainlabs and Empower jump up global indie league after US wins
Meanwhile, Horizon Media maintains its top spot.
PHD joins top 3 in otherwise steady June for Canadian media agency rankings
Publicis and Spark Foundry held the top spots, while PHD and Media Experts entered the list with wins from Burger King and Pizza Pizza.
Empower, Assembly, BarkleyOKRP climb into June US media agency rankings
The top three agencies remained unchanged, but a surge of new entrants reshuffled the middle of the pack.
Accenture enters global new-business league with $42m media win
Seven new agencies entered the league in June.
Spark Foundry shoots into pole position in June media league
Meanwhile, Stagwell rises up the holding company table
Leo leads the first global creative rankings of 2025
Subway and Southwest Airlines wins propelled performance.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
Horizon Media enjoys view as it tops global indie media rankings
US wins shuffle the league
Adland's gender pay gap drops below national average for first time
Industry's median hourly gender pay gap was recorded as 9.79% in 2024-25.
Horizon Media battles Publicis for new-business supremacy in May US media agency rankings
Horizon posts nearly $1 billion in new business wins as Publicis Collective rides its Coca-Cola win to No. 1.
Ad dollars are fleeing the news. Here’s how ‘The New York Times’ is bucking the trend
A broad portfolio and scale that is capable of meeting readers ‘at the right moments.’
Publicis dominates latest global new-business media league
Meanwhile, 13 new agencies join the top 20.
Is AI financially beneficial for agencies?
Ad agencies are pouring hundreds of millions of dollars into a technology that threatens to reduce the amount they get paid. But agencies have an answer to the conundrum. Campaign Red investigates.
New leader emerges in May EMEA media rankings
Eight new agencies join the table.
From ideation to execution: How AI is rewiring the ad agency workflow
In Campaign’s 2025 Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.
German agency JOM takes the lead in the April indie rankings
Meanwhile, two new agencies join the league
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Campaign launches School Reports Tracker
The historical database shows how agencies have performed since 2011.
The State of the Pitch: “They simply asked for too much of everything”
Excessive demands, collective agency exhaustion, being ghosted after winning a pitch…Campaign Red reveals the results of its investigation into the pitch process and it’s not pretty.
OMD takes the lead as EssenceMediacom drops out of global rankings
At a holding-company level, Publicis Groupe breaks the $1bn mark.
Publicis tops North American new biz rankings with recent Coke and LinkedIn wins
Omnicom trails far behind in a quiet period for new-business activity.
Advertising and media help boost Omnicom Q1 YoY revenue by 3.4%
Omnicom reported revenue of $3.7 billion for the first quarter of 2025 and still expects to close its acquisition of Interpublic in the second half of the year. But profits were down.
Agency Performance Review 2025: Talent trends at North American agencies
Tracking shifts in employee turnover.
Agency Performance Review 2025: New biz and growth at North American agencies
Several shops dramatically reduced the number of pitches they participated in, opting instead to go deeper on fewer, higher-value opportunities.
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Mindshare takes the lead in April EMEA media rankings
Meanwhile, OMD and Initiative jump into the league.
How have US tariffs affected the 'big six' holdcos' stock market performance?
Campaign's analysis of the networks’ performance since tariffs were announced at the start of 2025.
Is the ad industry out of touch with the American consumer?
The US advertising industry is afraid of — and out of touch with — the American public.
EssenceMediacom breaks the $100m mark in first global new-biz league of the year
Meanwhile, European wins make a splash.
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of business challenges to the table.
Which media agency took top spot in first indie new-biz league of 2025?
Pilot reaches for the stars.
Which media agency took top spot in first EMEA new-biz league of 2025?
On the holding company side, Publicis Groupe makes a stellar start to the year
M&A deals rise at end of 2024 but year closes down 2%
UK companies were the second most targeted for acquisitions in H2, after the US.
New-business in the US climbs 20% in 2024
Gap swaps one Omnicom agency for another.
Asia-Pacific new-biz boosted by moves in China
But not included in the year's biggest review.
EMEA gains lion's share of media spend for biggest global reviews in 2024
2025 is set to see a drop in activity.
Which indie agency took pole position in final 2024 new-biz league?
The7stars moved into the top five while two new agencies made it into the league.
Final 2024 US media agency rankings are in: Who claimed the top spot?
Omnicom Media Group led the rankings with over $1 billion in net new-business billings, the only agency last year to hit that milestone.
Which agency was crowned the global new-business winner in 2024?
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
Performance advertising can damage ROI, new WARC report finds
Over-investing in performance advertising reduces full revenue ROI by an average of 40%
The faces of Super Bowl LIX: A step forward or backward in diversity?
This year’s Super Bowl ads made inclusive strides in some areas but lagged in others.
Which media agency dominated the final EMEA league of 2024?
The Omnicom shop held on to its lead position in the new-business rankings, despite pressure from Publicis Media.
Are advertisers over-investing in the Super Bowl?
Ad spend is up, but real consumer spend is flat. Has adland got it wrong?
Which agency topped the global creative new-biz rankings in 2024?
Plus intermediaries weigh in on the level of global activity and AI in pitches.
Who’s leading the 2025 Agency of the Year shortlist? Top contenders and indie standouts
Campaign Red analyzed this year’s finalists to determine which agencies and holding companies dominated.
Cossette Media climbs to second after Rona win, overtaking Starcom
The home improvement win boosts Cossette's standing in Canadian retail
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Mindshare tops the $1bn club, OMD and iProspect battle for third
From chocolate to streaming, key wins reshape the rankings.
New frontrunner emerges in global indie media league
Reshuffle at the top pushes PMG and the7stars down the rankings.
Tata Motors win pushes Omnicom Media Group into top five of global new business
Meanwhile, two new shops enter the league
Publicis Media moves back into second place in penultimate rankings for 2024
Meanwhile, UK wins cause a stir.
Two agencies battle to break the $1bn mark
Hearts & Science fall from the league following Amgen loss
Bountiful Cow enters global indie league as PMG takes top spot
Previous frontrunner Horizon Media drops to 17th.
Omnicom, WPP and Publicis shops vie for top spots in global media league
Meanwhile, four new agencies enter the top 20.
Henkel and Unilever wins shake up November's new-business league
DACH region win boosts WPP agency to second place.
Saatchi & Saatchi rises to top of global creative rankings
New entries shift others down the table.
Omnicom Media Group leaps into first position with Amazon win
Meanwhile, Carat tumbles down the rankings
Omnicom Media Group charges ahead in media billing rankings with Amazon win
Meanwhile, EssenceMediacom maintains its lead.
Brainlabs jumps 50 places in indie rankings after $32m win
Meanwhile, Horizon Media maintained its lead for the second month in a row.
Amazon and eBay cause tremors in global new-business league
Six agencies have broken the $1bn mark.
US new business billings up +9.2% in Q3 2024
E-commerce the most active sector by billings
Preliminary 2025 indie media league rankings revealed
US indies dominate the table.
Bayer win helps Initiative top preliminary 2025 global media league
Publicis Groupe shops make up the rest of the top five.
Reckitt account switch pushes Zenith down league but Publicis stays ahead of holdcos
Initiative maintains first place in the individual agency rankings.
Front-runner extends lead in November global media rankings
Meanwhile, two agencies, Hearts & Science and Infinite Roar, enter the top 20.
William Hill win propels UK agency into indie rankings
Notorious Communications entered the October rankings after being appointed to William Hill’s media buying and planning account.
Wegmans Food Markets win pushes Horizon Media back to the top
Meanwhile, Cossette Media (& Company) surges up the rankings
Zenith rockets into top 10 in global new-business league
Three agencies have now broken the $1bn mark.
UM soars up new-business rankings following European wins
PHD, meanwhile, further solidifies its lead.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
Global M&A deals fall 15% in H1 but acquisitions of UK companies rise
The number of completed deals fell from 334 to 283 globally.
Starcom closes in on rivals at top of league after Lego win
Meanwhile, PHD maintains its lead and Publicis Media wins $429.4m Hershey Foods account.
PHD maintains lead as Very Group win propels Zenith up rankings
Three new shops enter the top 20 league table this month.
Digitas leads first global creative rankings for 2024
WPP shops land fifth and sixth position.
The7stars shoots up league after Freemans win
VaynerMedia moves into second position.
Omnicom and Publicis agencies vie for top spots
Mindshare loses $400m Yum! Brands account in China, picked up by Publicis Media.
PHD rises to top after Volkswagen global pitch win
The automotive brand's $632m EMEA account move was the biggest in June.
Horizon Media takes top spot after Paramount Global win
Indie new-business thrives in the US.
OMD and Mindshare rise up global media new-business rankings
Wins in the US dominated new-business activity this month.
Publicis Media snatches top spot thanks to L’Oréal win
Big account moves shuffle the EMEA rankings.
Omnicom tops table and travel sector spikes
Campaign ranks and reviews the most active advertisers, holding companies and sectors for media new business in Q1.
Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
EMEA media rankings: Omnicom and Havas agencies lead in first 2024 league
French and Italian accounts had a noticeable impact.
Global media rankings: which agencies top Q1 new-biz league?
Wins in China accounted for most new-business activity during the period.
M&A Watch: H2 2023 sees a significant drop in activity
Marcoms M&A deals were down 39% compared with the second half of 2022.
US new-biz spotlight: Creative activity more than doubles but media slows
FMCG is the driving force for growth.
Canada new-biz spotlight: WPP’s Church & Dwight win is biggest media move
Independent agencies also score big wins, including SharkNinja and PwC.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
