The new Globe Games is designed to deepen daily engagement, as well as provide additional advertising opportunities.

The CMA initiative will give Canadian marketers the tools, standards and insights they need to navigate the growing creator economy and social commerce landscape.

Meet Souléman Diallo, Tiffany Alexis Davey, and Mathilde Aimée — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

The agency will lead creative direction, visual identity and production for the organization’s 2026 platform, aiming to reflect the scale of its ambition and support patients across the province.

From parkour-filming martial artist to a global leader in VFX-driven storytelling, Edwin Chung discusses the shift from influencer to creator, and how he transforms branded content into an art form.

The latest trends, creator moves and platform updates marketers need to know.

Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.

Being recognized for their impact on the industry are: John Doig, Elspeth Lynn, Mandeep Malik, Ian Mirlin, and Mark Sherman.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Introduced at unBoxed Toronto on Wednesday, Creative Agent is capable of generating professional-quality advertising in hours.

The former Cosmo5 leader is returning to the agency where she began her career

For the past four years, Titus has also served as global influence lead for WPP’s Open X.

Ad Standards and Caddle release new research showing micro-influencers are the go-to for product discovery, with authenticity and transparency outweighing celebrity reach in shaping consumer choices.

Cossette turns Ronald McDonald House Canada into an unexpected property listing to show Canadians the real cost of staying close to a sick child’s hospital care.

US indies dominate the table.

STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”