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When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating. In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Two-year colleges are opening doors for students across the country — but what do families actually expect when helping their students choose and succeed at these institutions?

Learn how the new Slate Suitcase for CampusESP makes it easier than ever to connect families with key updates — and bring their engagement data back into your funnel. Faster setup, smarter modeling, and more nudges to help families help students enroll.

When it comes to turning "maybe" into "yes" in the enrollment process, engaging families is more important than ever. But how can already-saturated teams, facing growing enrollment concerns, focus on the right outreach that will drive the action needed?

Let’s face it — AI is everywhere. You’ve probably heard “AI is here to stay” more times than you can count (maybe even in your sleep). But here’s the thing: when it comes to family engagement in higher ed, AI is a game-changer.

You’re actively working on yielding students, but are you also working on yield their parents? Engaging parents now can help you recruit the entire family and grow your incoming class. Get 3 approaches you can still try to hit your goals.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

One of the easiest ways to create more family content is also one of the smartest — partnering with other departments across campus. Learn how the pros at UNC Wilmington and K State created content teams, and how CampusESP helps you manage your new content engine.

Mental health continues to be a trending topic on campus and an area families need solid info on to support their students. The team at Georgia Tech takes us through their approach and programming.

Last spring, 140 colleges and universities in the U.S. saw demonstrations on their campus. While mostly peaceful, each caused disruption and confusion for administrators, faculty, students... and the families miles away desperate to understand what was happening. University of Maryland, UNC Chapel Hill, and University of Oregon joined us to share their experiences updating families, and their learnings as they anticipate additional activity this fall.

2025 admissions planning starts in 3… 2… 1… but where do you start? How do you make next year better? University of Mary Washington and Franciscan University of Steubenville help you get ahead with tips, tricks, and strategies from explaining financial aid to utilizing alumni connections.

In our 2024 Family Engagement Report we surveyed 20,487 family members across 46 institutions to find out what they need from their student’s college or university. We chatted recently to sift through the data and bring you up to speed.

First-generation families need and want regular communications — they request content at higher frequency and engage more actively. By engaging first-generation families, who in turn will actively advise and support their first-gen students, institutions can create a stronger cycle of education and success. The pros at SUNY Oneonta and University of Alabama share how they do it.

With financial aid delays leading to decision delays, it’s safe the say summer melt will matter this year more than ever. How are you keeping your admitted students — and their families — engaged, excited, and eager to enroll? Two partners who have seen it and done it — Utah State and New Mexico State — share their experience and advice.

By working with families and giving them a way to access the information they need to help advise their student, institutions can improve student success. In fact, on average, student retention is 8.3% higher for students of parents receiving alerts from CampusESP. We dig into the data with Duquesne University and Drexel University.

Our annual look at the biggest trends for family engagement in higher education returns, this year with real data insights from the 9 million families using CampusESP across nearly 400 institutions. Discover the parent engagement benchmarks that matter. Are you on track? Are you ahead of the curve? Are you being passed?

What makes CampusESP different? Why is parent engagement easier in CampusESP? Why not just build it in your CRM? We walk through the differences and benefits of a built-for-purpose family engagement platform with our friends from Belmont University and University of Maryland Eastern Shore. Learn the main differences between building parent engagement in your CRM and having us build it for you quicker, better ... and with less risk.

In 30 minutes we share some key moments to engage, the topics that should resonate, and guidance on how to turn those ideas into real content that influences your enrollment outcomes. Create an editorial calendar live with us by watching the webinar recording, or read the highlights of how to build your own.

Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.

Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!

When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating. In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Two-year colleges are opening doors for students across the country — but what do families actually expect when helping their students choose and succeed at these institutions?

Learn how the new Slate Suitcase for CampusESP makes it easier than ever to connect families with key updates — and bring their engagement data back into your funnel. Faster setup, smarter modeling, and more nudges to help families help students enroll.

When it comes to turning "maybe" into "yes" in the enrollment process, engaging families is more important than ever. But how can already-saturated teams, facing growing enrollment concerns, focus on the right outreach that will drive the action needed?

Let’s face it — AI is everywhere. You’ve probably heard “AI is here to stay” more times than you can count (maybe even in your sleep). But here’s the thing: when it comes to family engagement in higher ed, AI is a game-changer.

You’re actively working on yielding students, but are you also working on yield their parents? Engaging parents now can help you recruit the entire family and grow your incoming class. Get 3 approaches you can still try to hit your goals.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

One of the easiest ways to create more family content is also one of the smartest — partnering with other departments across campus. Learn how the pros at UNC Wilmington and K State created content teams, and how CampusESP helps you manage your new content engine.

Mental health continues to be a trending topic on campus and an area families need solid info on to support their students. The team at Georgia Tech takes us through their approach and programming.

Last spring, 140 colleges and universities in the U.S. saw demonstrations on their campus. While mostly peaceful, each caused disruption and confusion for administrators, faculty, students... and the families miles away desperate to understand what was happening. University of Maryland, UNC Chapel Hill, and University of Oregon joined us to share their experiences updating families, and their learnings as they anticipate additional activity this fall.

2025 admissions planning starts in 3… 2… 1… but where do you start? How do you make next year better? University of Mary Washington and Franciscan University of Steubenville help you get ahead with tips, tricks, and strategies from explaining financial aid to utilizing alumni connections.

In our 2024 Family Engagement Report we surveyed 20,487 family members across 46 institutions to find out what they need from their student’s college or university. We chatted recently to sift through the data and bring you up to speed.

First-generation families need and want regular communications — they request content at higher frequency and engage more actively. By engaging first-generation families, who in turn will actively advise and support their first-gen students, institutions can create a stronger cycle of education and success. The pros at SUNY Oneonta and University of Alabama share how they do it.

With financial aid delays leading to decision delays, it’s safe the say summer melt will matter this year more than ever. How are you keeping your admitted students — and their families — engaged, excited, and eager to enroll? Two partners who have seen it and done it — Utah State and New Mexico State — share their experience and advice.

By working with families and giving them a way to access the information they need to help advise their student, institutions can improve student success. In fact, on average, student retention is 8.3% higher for students of parents receiving alerts from CampusESP. We dig into the data with Duquesne University and Drexel University.

Our annual look at the biggest trends for family engagement in higher education returns, this year with real data insights from the 9 million families using CampusESP across nearly 400 institutions. Discover the parent engagement benchmarks that matter. Are you on track? Are you ahead of the curve? Are you being passed?

What makes CampusESP different? Why is parent engagement easier in CampusESP? Why not just build it in your CRM? We walk through the differences and benefits of a built-for-purpose family engagement platform with our friends from Belmont University and University of Maryland Eastern Shore. Learn the main differences between building parent engagement in your CRM and having us build it for you quicker, better ... and with less risk.

In 30 minutes we share some key moments to engage, the topics that should resonate, and guidance on how to turn those ideas into real content that influences your enrollment outcomes. Create an editorial calendar live with us by watching the webinar recording, or read the highlights of how to build your own.

Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.

Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!