Deceptive Patterns
Conscious Patterns

Deceptive Patterns in Indian apps
& moving beyond them

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Study of Deceptive Patterns
Study of
Deceptive Patterns

Research Findings

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Deep-dive into the

Deceptive Patterns

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Get inspired from

Ethical Alternatives

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Test your app and get

Conscious Score

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Conscious Patterns is a product of the
collaborative research by ASCI Academy
and Parallel about the prevalence of
Deceptive Patterns in popularly used
apps in India.

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Definition

de·​cep· tive
pat·​tern

/dɪ ˈ sɛptɪv ˈpatn/

“Deceptive patterns are business practices employing elements of digital choice architecture, in particular in online user interfaces, that subvert or impair consumer autonomy, decision-making or choice.”

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About the Research

We analysed prevalence of Deceptive Patterns
in the most popular apps in India

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12k+

Screens
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50+

Apps
across
having
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21billion

Downloads

53 apps studied, across 9 Industries

Cab Booking
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Delivery & Logistics
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E-Commerce
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EdTech
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Cab Booking
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Delivery & Logistics
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E-Commerce
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EdTech
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Fintech
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Gaming
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Health Tech
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Streaming
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Travel Booking
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Fintech
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Gaming
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Health Tech
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Streaming
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Travel Booking
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Deceptive Patterns

Types of Deceptive Patterns and how you can identify them

Ethical Design Gallery

Curated gallery of inspiration to design products ethically

Conscious Score

Self-assessment tool to benchmark use of Deceptive Patterns in apps