We're winding down the Play product

Design, prototype, & ship with the power of Play AI.

Design, prototype, & ship with
the power of Play AI.

Play AI is built into the design canvas — helping you generate ideas, add effects, and prototype interactions without leaving your flow.

Play AI is built into the design canvas — helping you generate ideas, add effects,
and prototype interactions without leaving your flow.

Play for macOS

Download on the App Store

Don't be limited by your traditional design tools.

Design in Play or import from Figma.

Design on a freeform canvas with access to real native elements like maps, pickers, and input text fields.

Design

Prototype

Ship

Design in Play or import from Figma.

Design on a freeform canvas with access to real native elements like maps, pickers, and input text fields.

Design in Play or import from Figma.

Design on a freeform canvas with access to real native elements like maps, pickers, and input text fields.

Design

Prototype

Ship

Tired of prototypes that don't feel real?

Interactions in Play are performant, interruptible, and use Apple's Core Animation so your prototypes use the same tech as a finished mobile app.

Frictionless sharing with Apple App Clips.

No web simulations. No app installs. It's the easiest, fastest, highest quality way to share prototypes.

Frictionless sharing with Apple App Clips.

No web simulations. No app installs. It's the easiest, fastest, highest quality way to share prototypes.

Export your project in Play to Xcode.

Export styles, components, full pages & flows directly to Xcode. Integrate external data and keep your Play and Xcode files in sync.

Export your project in Play to Xcode.

Export styles, components, full pages & flows directly to Xcode. Integrate external data and keep your Play and Xcode files in sync.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.

Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.

Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.

Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.

Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.
Import from Rive
Import your Rive animations and access native Rive events in Play.
Native Gestures
Access gestures like drag, pan, and scroll to bring your designs to life.
Fast Prototypes
Use Prefabs to add interactions to your prototypes in seconds.
User Testing
Share prototypes that are native, auto resize for every iPhone, & require no app install.
Import from Figma
Easily copy and paste your designs from Figma.
Built-in Accessibility
Tap into dynamic text accessibility, color styles, and light / dark mode.
Share with App Clips
The fastest way to share your native prototypes.
Access to Device Hardware
Access the camera, haptics, gyroscope, and more.
Design with Haptics
Use Apple's native haptics or upload your own!
Import Video & Audio
Upload video and audio and use Play’s built-in interactions.

Dashboard

Terms & Conditions

Dashboard

Terms & Conditions

Dashboard

Terms & Conditions

Design, prototype, & ship with the power of Play AI.

Design, prototype, & ship with the power of Play AI.

Design, prototype, & ship with
the power of Play AI.

Don't be limited by your traditional design tools.

Don't be limited by your traditional design tools.

Design in Play or import from Figma.

Design in Play or import from Figma.

Design in Play or import from Figma.

Tired of prototypes that don't feel real?

Frictionless sharing with Apple App Clips.

Frictionless sharing with Apple App Clips.

Export your project in Play to Xcode.

Export your project in Play to Xcode.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.

We're working on something new.

We're working on something new.

We're working on something new.

We're working on something new.

We're working on something new.

Design, prototype, & ship with the power of Play AI.

Design, prototype, & ship with the power of Play AI.

Design, prototype, & ship with the power of Play AI.

Don't be limited by your traditional design tools.

Don't be limited by your traditional design tools.

Design in Play or import from Figma.

Design in Play or import from Figma.

Design in Play or import from Figma.

Tired of prototypes that don't feel real?

Frictionless sharing with Apple App Clips.

Frictionless sharing with Apple App Clips.

Export your project in Play to Xcode.

Export your project in Play to Xcode.

Design with the real Liquid Glass in Play.

Design with the real Liquid Glass in Play.

Design with the real Liquid Glass in Play.

Design with the real Liquid Glass in Play.

We're working on something new.

We're working on something new.

We're working on something new.

We're working on something new.

We're working on something new.

Design, prototype, & ship with
the power of Play AI.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.

Design with the real Liquid Glass
in Play.

Design with the real
Liquid Glass in Play.