Blog

Surviving a Long-Term Project

Post by TJ Gunther

It’s a Marathon, Not a Sprint The beginning of a project is exciting. You and your client have the chance to...

If You Want AI to Understand Your Website, You Need Schema

Post by Bruce Cronlund

I was late to the Generative Engine Optimization (GEO) conversation. Embarrassingly late. Like a lot of people, I watched the AI...

Start the New Year With a Cleaner, Clearer Website

Post by Rachel Huber

If you’ve been thinking, “I really need to get my content organized this year…,” you’re probably right. And with AI crawling...

Celebrating a Legacy that Shaped Digital Wave’s Culture

Post by Digital Wave

Digital Wave is honoring Tony Rose, co-founder and UX consultant at the company since its founding in 1993, as he retires...

How to Draft Accessible Content for the Web

Post by Rachel Huber

Web users are diverse, and this means that the content published on a website must be accessible to meet everyone’s needs....

Reimagining the College Program Finder

Post by TJ Gunther

Working closely with over 50 higher ed institutions for the past 20+ years, we understand their users and their goals, specifically...

The Secret Sauce of Animated Video Production

Post by Tracye Boyd

Blending talent, time, and teamwork into a tantalizing treat. High-quality animated video isn’t just playing around with the latest software. And...

My Research Assistant Doesn’t Sleep, Complain, or Drink All the Cold Brew

Post by Lamar Goodenough

So you’ve talked to your end users and learned a lot. You’re excited to implement what you’ve learned! But first, you need input and buy-in from the team and leadership, which means you have to analyze, synthesize, and communicate your findings. 

Words In Favor of Brevity

Post by Mike Mastroianni

Brevity is a struggle when there is so much to say. Digital Wave can help you with content strategy informed by your user’s needs - and provide some tips for promoting brevity with your content teams.

Lessons from the Config 2025 Conference

Post by TJ Gunther

Our designers and UX specialists attended Figma’s Config 2025 conference and brought back insights and ideas for how to improve the...

University Website Summertime Checklist

Post by Mike Mastroianni

School’s out for summer! But not forever. Students may have flipped their tassels and teachers may be off writing their books,...

Reflections from IA Conference 2025

Post by Lamar Goodenough

Earlier this month, I had the opportunity to attend IA Conference 2025 in Philadelphia, where information architects, designers, and strategists gathered...