Synthetic Data: Promise, Pitfalls, and How to Get Data Quality Right
Join us on March 3, 2026 @ 11:00 am ET
Hear from the leaders shaping the future of market research
We’ve launched a videocast that captures key insights from consumer insights leaders, exploring key topics from AI in consumer insights to audience insights, and more.
Get verified access to B2B decision-makers in 100+ industries
Drive better decision-making with data from high-quality, global B2B respondents, from the C-suite on down.
Dynata’s audiences deliver higher campaign ROI for WPP
Learn how WPP’s financial client is winning the Buy Now, Pay Later battle using Dynata’s first-party survey data, audience attributes, and in-house data science expertise.
Learn more about Dynata’s proactive approach to data quality
The industry’s preeminent data quality solution uses AI/ML to evaluate fraudulent & disengaged respondent behavior to identify and replace respondents in real-time.
Dynata. Where quality drives decisions
At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact.
Our clients include
But don’t take our word for it
Dynata’s solution allowed us to refine plans and content to make more informed marketing decisions and optimise an important touchpoint for our customers.
Dynata consistently delivers a great
blend of in-depth expertise and
reliable execution.
Best quality, by
far, of any partner
I work with.
Award-winning QualityScore™ ML model
QualityScore analyzes 175+ data points to identify survey fraud and inattention. Fraudulent and low-quality respondents are removed and replaced live during fielding, resulting in extremely high sample accuracy. Clients have estimated that this results in time savings of up to 85%.
Find your audience
Access the largest first-party data set with millions of deeply profiled consumers and business professionals globally.
Build a survey
Script and program mobile-first surveys of any type or length, independently.
Connected data
Today’s consumers seek control over their choices. They value personalisation in their experiences.
Audience Activation
Engage your audience and expand your reach using data analytics for valuable insights.
Data Visualization
Turn your insights into brilliant, executive-ready dashboards and interactive reports.
QualiQuant AI
Couple qualitative data with deep quantitative feedback at scale by leveraging conversational AI to simulate a one-on-one chat.
Brand Lift
Show how your ads influence awareness, favorability, and intent, using real people, not proxies or cookies.
RESOURCES
Access content that inspires
Panel book
Reach the right people, anywhere, anytime…
