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Instagram is no longer just a place for lifestyle content. With more than 3 billion monthly active users, it has quietly become part of how professionals research suppliers and compare solutions. The insights in this article are based on analysis published by MarTech, drawing on data from Hootsuite, DataReportal, Clutch.co and other cited sources. For […]
European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
The European Commission has issued preliminary findings stating that TikTok breaches the Digital Services Act (DSA) because of how its app is designed. Regulators point to features such as infinite scrolling, autoplay, push notifications and personalised recommendations, saying they encourage excessive use and may harm users’ wellbeing.
Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement […]
Last year Nikola Ilchev, shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve – responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition […]
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year – the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.
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