Belgian radio won business from a brand that had never considered the medium. The strategy? Creative partnerships that turned product features into experiential activations.

Belgian radio stations won McDonald’s ‘Air McDo’ summer campaign by doing what they do best: making a global concept feel local, emotional, and impossible to ignore.

Retail budgets tend to flow toward TV because supermarkets view advertising as primarily visual. Carrefour’s Win de Folder campaign challenged this assumption by making their weekly flyer, already a visual medium, the subject of audio content.

Transfer Media turns leftover TV airtime into real-world commerce experiments that prove channel value and bring fresh revenue.

Canal+ Brand Solutions shows how shorter ad pods can sharply lift recall, brand image, and viewers’ intent to engage.

‘Power of Audio’ delivers a compelling argument for the role of audio in integrated marketing strategies. The creative campaign offers both inspiration and evidence that audio deserves strategic consideration as a primary channel capable of driving significant business impact.

Radio is not only a daily companion, but also a powerful connector. When radio speaks, millions around the world listen simultaneously, creating collective experiences that turn awareness into action.

For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.

Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.

When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore.

DPG Media is enhancing its sales-house platform with Ad Manager+, incorporating AI optimization, audience expansion, creative tools, and workflow support.

ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns.

Check out the latest industry stats that prove why podcasts are a must-have in any modern marketing strategy.