For almost 25 years, Emakina has been known as The User Agency – a pioneer of the human-first approach. Since becoming part of EPAM in 2021, we’ve teamed up with some of the world’s top engineers to take Emakina’s vision to new heights.
Today, that vision lives on as Empathy Lab, by EPAM – a new name grounded in Emakina’s original DNA. Empathy Lab is the world’s first agency built by data scientists and engineers, working hand-in-hand with creatives from all disciplines. As an AI-native agency, we place AI at the center of how we operate, driving meaningful transformation that combines technological precision with human insight.
We believe the true power of AI goes beyond automating tasks. It lies in amplifying human creativity and fostering connections. For us, empathy is the foundation of true brand loyalty and differentiation. By leveraging AI, connected data, and human ingenuity, we craft personalized interactions that deepen connections with consumers. By anticipating their needs and detecting emotional cues, we help brands harness empathy to drive growth while becoming more – not less – human.
By combining EPAM’s engineering excellence with Emakina’s creative legacy, Empathy Lab is the next-generation partner CMOs need to redefine customer experience. Together, we move beyond reactive marketing to proactive customer orchestration – delivering the right message, at the right time, with precision and empathy.
Discover how we help brands unlock opportunities in a new brand world.
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