Your brand deserves more than a makeover.
It deserves to feel right.
Stop building a business based on what you “should” do and start building one you actually want to run.
I help entrepreneurs nail their positioning, and build brands that work, without the burnout.
The fastest way to hate your business? Build it on shoulds.
“I should post more.” “I should scale.” “I should offer this service.”
I’ve been there. Burned out, resentful, dragging myself through work I didn’t even want.
Then I read something that changed everything:
Should is external. Must is internal.
Should keeps you safe and small. Must pulls you toward what you actually want.
Every time I choose Should, I feel myself shrinking. Every time I choose Must, it feels scary and it’s worth it.
If you’re tired of building a business that looks good on Instagram but feels wrong in real life, you’re in the right place.
Services
Every brand needs a foundation. Here’s where we build yours.
POSITIONING
BrandClarity
Get clear on how to talk about what you do. A 60-minute positioning session that gives you the exact words to use when people ask, “So what do you do?”
Perfect for: Entrepreneurs who can’t clearly explain what they do (and it’s costing them clients).
Marketing
BrandSmash
The full brand strategy session. A 90-minute deep dive + that uncovers your brand DNA, messaging strategy, and roadmap.
Perfect for: Entrepreneurs ready to stop guessing and execute on a real strategy.
GROWTH
BrandMagnet
Turn visibility into demand. A lead generation strategy session designed to attract and convert your more of your ideal clients.
Perfect for: Businesses with solid brand foundations who need to fill their pipeline.
Because I’ve watched too many businesses waste money on websites that got crickets.
You launch a service → nobody buys
You post on social media → nobody cares
It’s not because you’re bad at this. It’s because you skipped the foundation.
Strategy first. Execution second. That’s the order that works.
Real Results for Real Businesses
The EMTWO team is highly creative and perfectionists, who are at the top of their class. Big emphasis on creativity and flawlessness. They are totally professional, an absolute joy to work with.
Tranq Jones
Producer, MTV Networks
I’ve been doing this for 20+ years.
I’ve worked with Fortune 500 companies and scrappy startups. I’ve survived financial collapse, built businesses that burned me out, and learned the hard way what works and what doesn’t.
My superpower? I reel people back in when they’re about to go big on the wrong thing.
Ready to stop spinning your wheels?
Let’s build a brand based on strategy, not shoulds.
