Accurate ecommerce accounting service you can finally trust
Meet your accounting team, delivering real-time bookkeeping for DTC, multichannel, and wholesale brands like you.
Trusted by thousands of consumer brands
What you get with Finaloop
See how it works ->Full-service bookkeeping by an expert team, delivered through real-time ecommerce accounting software.
Books with 100% accuracy, available 24/7
A dedicated bookkeeping team, 7 days a week
KPIs + ecommerce accounting in 1 real-time dashboard
Automated inventory and COGS tracking
Tax returns with no deductions left behind
Leave your bookkeeping to our experts, so you can focus on what matters.
Lio
DTC brand owner
CPA
Ex-PwC Partner
CPA
Ex-PwC Partner
Rayla
CPA, NY State
MS Tax
12+ years in tax
MS Tax
12+ years in tax
Barak
Ex-Goldman Sachs
Focus on financial planning & analysis
Focus on financial planning & analysis
Gil
CPA, NY State
10+ years in accounting & tax
10+ years in accounting & tax
Why our customers love us
5.0
Huron
Beauty, Health, Personal Care
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The best investment you can make in your finance stack. No more waiting for an outsourced team member to take days/weeks to close your books. Real-time numbers. Real-time updates. Real-time close. As an operator, you move fast. Your numbers and finances should move at that same speed.
Cornbread Hemp
Beauty, Health, Personal Care
Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!
Clutch
Electronics & accessories
Every brand should be using Finaloop.
The real-time data and seamless bookkeeping they provide make being able to make operating your business, and accurate financial decisions much easier.
The sooner you start using it, the better.
&Collar
Fashion
Love Finaloop. Legit the best in the space (QBO before and looked at lots of other providers as well). Incredible team, great product.
Under 5'10
Fashion
We looked through many accounting software options. Legacy companies are all insanely expensive not built with an e-commerce first approach. Finaloop has all of the features of the most expensive platforms and more using their AI tech for a fraction of the price. Customer service and account managers are responsive in a timely manner and always resolve any questions or issues we have. Highly recommend.
Netrition
Food & Beverage
Finaloop has been a game changer for us. It’s made managing our finances seamless by automatically categorizing expenses and syncing directly with our Shopify store. The integration was easy, and it’s saving us tons of time that we used to spend on manual bookkeeping. Highly recommended for Shopify users looking to streamline their accounting!
Onewith
Fashion
Since I launched my business I have said so many times, "there must be a Quickbooks-equivalent for Shopify/D2C merchants" because using QB as a D2C business is horrific and not of this era. Enter Finaloop! This is the perfect accounting software solution. Has already saved me time and made me breathe easier; team is also awesome! Loving it so far. Ditch QB and Google Sheets and get this app!
Gleamin
Beauty, Personal Care
As a 100% bootstrapped company, having precise financial control and visibility has been crucial for our survival and growth, particularly as we expand our product line - Finaloop has offered just that - AND MORE.
Obvi
Consumer goods
One of the best platforms I have used for automated Bookkeeping. Took me 15 minutes to set up and I had accurate books in less than 36 hours. Im shocked every brand is not using this platform yet. Only a matter of time.
Unboxme
Beauty, Personal Care
Finaloop has been life changing. After switching over from another horrible platform, the difference has been black and white. Customer service is amazing, books are accurate, and we never have to worry about out of date financials again! 100% worth the cost!
Sunnie
Food and Beverage Services
WORTH IT. I wasted so much time and money trying to figure out Quickbooks and was so frustrated by how overcomplicated it was. All it took was one minute poking around Finaloop and I realized: it’s not me, it’s Quickbooks. Finaloop is SO MUCH EASIER to use, super accurate, super user-friendly, and designed for ecomm. Sure, it’s more expensive, but the cost of your time--and not having an accurate picture of your finances--is much more costly.
Coda Music Technologies
Electronics
Finaloop is absolutely fantastic. After struggling with Xero + A2X and going through multiple bookkeepers that clearly didn't understand ecommerce, inventory, or accrual accounting, Finaloop was such a breath of fresh air. I can't recommend them enough.
Duradry
Beauty, Health, Personal Care
We've used Finaloop for more than a year now. Their team is super responsive; they help with those confusing accounting issues. They have integrations to EVERY ecom-related app that you can think of. The product velocity is also amazing. They keep innovating and improving their product every month. They keep our books up to date and we also got in the plan where they do your income tax filing and it's great too. Highly recommended.
Rue Saint Paul
Fashion
We are a few months into working with Finaloop and it has freed up so much time from doing the books ourselves. It gives us more time to actually review our financials and plan for growth versus doing the book keeping. Hard working team and easy communication. Integrations work great. Look forward to growing more with Finaloop.
MagBak
Electronics & accessories
We've used Finaloop for a bit over a year now. Finaloop is the best app/service we've found to keep our books up to date. Their focus on e-commerce and knowledgable staff makes for a great fit for our small business needs.
Qases
Electronics & accessories
This app is the probably one of the top 3 you will ever find in Shopify App store. My books and business information all consolidated into one location, hands-free, worry free. Excellent customer service. Amazing.
Huron
Beauty, Health, Personal Care
The best investment you can make in your finance stack. No more waiting for an outsourced team member to take days/weeks to close your books. Real-time numbers. Real-time updates. Real-time close. As an operator, you move fast. Your numbers and finances should move at that same speed.
Cornbread Hemp
Beauty, Health, Personal Care
Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!
Clutch
Electronics & accessories
Every brand should be using Finaloop.
The real-time data and seamless bookkeeping they provide make being able to make operating your business, and accurate financial decisions much easier.
The sooner you start using it, the better.
&Collar
Fashion
Love Finaloop. Legit the best in the space (QBO before and looked at lots of other providers as well). Incredible team, great product.
Under 5'10
Fashion
We looked through many accounting software options. Legacy companies are all insanely expensive not built with an e-commerce first approach. Finaloop has all of the features of the most expensive platforms and more using their AI tech for a fraction of the price. Customer service and account managers are responsive in a timely manner and always resolve any questions or issues we have. Highly recommend.
Netrition
Food & Beverage
Finaloop has been a game changer for us. It’s made managing our finances seamless by automatically categorizing expenses and syncing directly with our Shopify store. The integration was easy, and it’s saving us tons of time that we used to spend on manual bookkeeping. Highly recommended for Shopify users looking to streamline their accounting!
Onewith
Fashion
Since I launched my business I have said so many times, "there must be a Quickbooks-equivalent for Shopify/D2C merchants" because using QB as a D2C business is horrific and not of this era. Enter Finaloop! This is the perfect accounting software solution. Has already saved me time and made me breathe easier; team is also awesome! Loving it so far. Ditch QB and Google Sheets and get this app!
Gleamin
Beauty, Personal Care
As a 100% bootstrapped company, having precise financial control and visibility has been crucial for our survival and growth, particularly as we expand our product line - Finaloop has offered just that - AND MORE.
Obvi
Consumer goods
One of the best platforms I have used for automated Bookkeeping. Took me 15 minutes to set up and I had accurate books in less than 36 hours. Im shocked every brand is not using this platform yet. Only a matter of time.
Unboxme
Beauty, Personal Care
Finaloop has been life changing. After switching over from another horrible platform, the difference has been black and white. Customer service is amazing, books are accurate, and we never have to worry about out of date financials again! 100% worth the cost!
Sunnie
Food and Beverage Services
WORTH IT. I wasted so much time and money trying to figure out Quickbooks and was so frustrated by how overcomplicated it was. All it took was one minute poking around Finaloop and I realized: it’s not me, it’s Quickbooks. Finaloop is SO MUCH EASIER to use, super accurate, super user-friendly, and designed for ecomm. Sure, it’s more expensive, but the cost of your time--and not having an accurate picture of your finances--is much more costly.
Coda Music Technologies
Electronics
Finaloop is absolutely fantastic. After struggling with Xero + A2X and going through multiple bookkeepers that clearly didn't understand ecommerce, inventory, or accrual accounting, Finaloop was such a breath of fresh air. I can't recommend them enough.
Duradry
Beauty, Health, Personal Care
We've used Finaloop for more than a year now. Their team is super responsive; they help with those confusing accounting issues. They have integrations to EVERY ecom-related app that you can think of. The product velocity is also amazing. They keep innovating and improving their product every month. They keep our books up to date and we also got in the plan where they do your income tax filing and it's great too. Highly recommended.
Rue Saint Paul
Fashion
We are a few months into working with Finaloop and it has freed up so much time from doing the books ourselves. It gives us more time to actually review our financials and plan for growth versus doing the book keeping. Hard working team and easy communication. Integrations work great. Look forward to growing more with Finaloop.
MagBak
Electronics & accessories
We've used Finaloop for a bit over a year now. Finaloop is the best app/service we've found to keep our books up to date. Their focus on e-commerce and knowledgable staff makes for a great fit for our small business needs.
Qases
Electronics & accessories
This app is the probably one of the top 3 you will ever find in Shopify App store. My books and business information all consolidated into one location, hands-free, worry free. Excellent customer service. Amazing.
01
Connect your business apps
In less than 15 minutes, sync all your apps with the only accounting software built for ecommerce.
02
We build your books
Our bookkeeping team takes it from there and uses our automation technology to build you perfect, always-ready books — whether cash, accrual, single channel or multichannel.
03
Flawless books, tax returns, & actionable data
You’ll be fully armed with everything you need to make decisions, grow your sales, and beat the competition.
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OMG! I didn't know I calculated my ROAS wrong for 2 years!
Wow, why are my shipping expenses 17% higher than the benchmark for other fashion brands?
I had no idea I'm losing money on SKU DK972RLR, I'll need to adjust my pricing!
I was worried about my burn rate, but I actually seem to be OK.
I saved 8% on interest by understanding the real cost of different loan options.
Grow smarter and slash competition with strong financial data on your side.
"Integrations to EVERY ecom-related app you can think of"
"Love Finaloop. Seeing all our data allowed us to cut 30% of OPEX over the last 12 months. Legit the best in the space."
"Game changer. Finaloop made managing our finances seamless and saves us tons of time on bookkeeping. Highly recommended!"
