Where
imagine if
gets to work

Take a straighter path from idea to product-market fit.

From the lightbulb to the LLM, every great invention started with someone who imagined a different future.

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As the first in seed stage, we've been a part of many important imagine ifs.

But the companies we all know didn’t get big just because they dreamed big — they went unreasonably deep to figure out where to start.

Imagine if documents worked more like software.

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Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.

Initial Partnership:
Seed

Imagine if kids learned to code while playing video games.

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Dave was already on v87 of Roblox’s business model before he raised a round.

Initial Partnership:
Seed

Imagine if phones could accept credit cards anywhere.

Image of Jack Dorsey, founder of Square
Image of the Square logo

Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.

Initial Partnership:
Seed

Imagine if documents worked more like software.

Image
Image
Image
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Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.

Initial Partnership:
Seed

Imagine if kids learned to code while playing video games.

Image
Image

Dave was already on v87 of Roblox’s business model before he raised a round.

Initial Partnership:
Seed

Imagine if phones could accept credit cards anywhere.

Image of Jack Dorsey, founder of Square
Image of the Square logo

Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.

Initial Partnership:
Seed

Beginnings matter.

Working to get the right things right early is our sweet spot.

In fact, it’s all we do.

Beyond board meetings

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Get all the hands-on help you want, when you want it.

Obsessed with the start

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Put our 20 years of early-stage experience to work to skip costly detours.

Unwavering support

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Because that’s what
we needed as founders, too.

For all the imagine ifs you haven’t heard of yet

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Pomelo
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Clay
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Verkada
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Prepared
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Imagine if
mothers had 24/7 access to prenatal care.
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Imagine if
go-to-market tools were as malleable as clay.
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Imagine if
buildings protected the people inside using consumer technology.
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Imagine if
every emergency got the perfect response.

You've got questions.
We've got answers.