WIN A DREAM GALA WORTH $65,000 AT BAIRD CENTER

Nonprofits strengthen our community. Now it’s our turn to support yours.

The Wisconsin Center District — owners and operators of Milwaukee’s Baird Center — is proud to announce the return of its annual Gala Giveaway. This one-of-a-kind opportunity awards one Wisconsin-based 501(c)(3) nonprofit a dream gala in the stunning Baird Ballroom, located in the heart of downtown Milwaukee.

Room rental, food and beverage services, audio visual support, tables, linens and more are all included — everything you need to host an unforgettable evening. Valued at $65,000, this unique giveaway supports a gala for up to 500 guests, allowing your organization to focus on what matters most: your mission.

Ready to elevate your impact? Eligible nonprofits are encouraged to apply by completing the application linked below. Submissions are due by 11:59 p.m. on March 1, 2026. The winner will be announced in early April and will host its gala on a mutually agreed-upon date in 2027.

PRIZE PACKAGE

The Gala Giveaway prize package includes:
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Baird Ballroom

The pièce de resistance of your evening will be the complimentary room rental of the stunning, rooftop Baird Ballroom.

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Pre-Function

Welcome guests, set up silent auctions and more with our expansive pre-function space just outside Baird Ballroom.

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Sky View Terrace

What’s a rooftop without a view? Guests will be treated to sweeping views of the Milwaukee skyline on our beautiful rooftop terrace.

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Audio Visual Support

Turn your evening into a grand production with a $15,000 credit for audio and video services from our in-house preferred partner CTI.

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Wine Service

This package includes two bottles of red wine and two bottles of white wine for each table.

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Table Settings

Tables, chairs, linens, silverware and place settings are all included.

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Volunteer Service

Our staff will provide 40 hours of volunteer service toward your organization’s mission.

TESTIMONIALS

Double the Crowd

“That was one major area that we would’ve never been able to do that without this giveaway. Simply just drawing in more than double our crowd. It was a whole bunch of people who were new. New to Autism United, maybe new to the world of autism. They were able to join us for an evening and experience what we’re all about, what our families are all about and really just kind of take it in.”

Kelly Backes

Board President | Autism United Wisconsin

Invite the Community

“We are beyond excited to be the winners of the Baird Center Gala Giveaway. This amazing surprise gives us an incredible head start on our new capital campaign to fund two new important resources at the Racine Zoo. These projects will allow us to continue to give the best care to our animals and expand our ability to create positive and educational interactions between people and the natural world. The gala is going to be spectacular and we hope you all join us in 2026.”

Beth Heidorn

Executive Director | Racine Zoo

Helping Hands

“As a nonprofit, when you’re stretched thin, having an organization and the staff we worked with at Baird Center lift some of the weight off is just tremendous. That all goes to our mission of transforming lives through theater. It’ll go toward our operating costs, towards theater education, our academy and our productions. It ensures that First Stage is able to thrive and continue offering all of our programs to the community.”

Maddy Corson

Special Events Manager | First Stage

AWARD-WINNING VENUE

Named Best Convention Center in the Country by BizBash 2026

In the heart of downtown Milwaukee, Baird Center puts your event at the center of it all. Hosting more than 200 events each year, our premier convention and event venue welcomes hundreds of thousands of guests annually and connects them seamlessly to everything Milwaukee has to offer. From world-class museums and cultural festivals to award-winning dining, entertainment venues and iconic local breweries, attendees are steps away from experiencing a city known for its warmth, creativity and Midwest hospitality.

While Baird Center serves a global audience, our strongest commitment is to the community we call home. In 2025 alone, we proudly hosted a record 63 nonprofit galas, partnering with local organizations to elevate their events and amplify their missions. Supporting these organizations is at the heart of what we do — and it’s why the Gala Giveaway exists.

We’re honored to offer this opportunity once again, inviting a nonprofit to host an unforgettable event in a venue designed to inspire, connect and make a lasting impact.

GIVEAWAY WINNERS

2025 Winner

Racine Zoological Society

The Racine Zoological Society will host its annual Zoo Debut gala at Baird Center in 2026. The nonprofit, which has operated the Racine Zoo since 1923, hopes to have similar success as the first two winners of the Gala Giveaway.

“We are beyond excited to be the winners of the Baird Center Gala Giveaway,” Executive Director of the Racine Zoo Beth Heidorn said. “This amazing surprise gives us an incredible head start on our new capital campaign to fund two new important resources at the Racine Zoo. These projects will allow us to continue to give the best care to our animals and expand our ability to create positive and educational interactions between people and the natural world. The gala is going to be spectacular and we hope you all join us in 2026.”

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2024 WINNER

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First Stage Children's Theater

A local and national leader when it comes to producing innovative plays for family audiences and theater training for youth, First Stage was the second recipient of the Gala Giveaway.

Baird Center was thrilled to host the organization’s 2025 Make Believe Ball, a unique gala event that includes both adults and kids with performances from its programs like the Organized Chaos improv group.

First Stage also finished the evening with a record fundraiser, surpassing its goal of $50,000 and walking away with $58,000.

2023 WINNER

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Autism United of Wisconsin

The inaugural winner of the Gala Giveaway, Autism United of Wisconsin (formerly Autism Society of Southeastern Wisconsin), is dedicated to improving the quality of life for each child, teen and adult on the autism spectrum.

This work in the community includes providing and being a resource for families, caregivers and educators and also advocacy and education throughout the state.

Hosting their annual REIMAGINE Gala at Baird Center in 2024, Autism United broke its fundraising record by bringing in $360,000 at the event.

APPLICATION

Applications for the 2026 Gala Giveaway contest go live on Wednesday, January 21, 2026.

Contact Information

Organization Address
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Terms & Agreement

Application Agreement
By checking this box and providing your submission, you represent and warrant that you have read, reviewed and fully understand the Official Rules, you fully and unconditionally accept and agree to be bound by these Official Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. You agree that Sponsor shall retain full authority, in its sole discretion, to interpret and administer these Official Rules, you agree to be bound by all decisions and interpretations made in good faith by Sponsor or its designee, and you agree that the decisions of Sponsor are final and binding.

NO PURCHASE NECESSARY. Open to 501(c)(3) organizations registered in Wisconsin hosting an annual fundraising gala in Milwaukee, Wisconsin in 2027 that do not have a prior agreement to host their annual gala in a Wisconsin Center District venue in 2027 or thereafter, excluding Sponsor’s employees, family and household members. Enter by completing contest entry form located at https://www.GalaGiveaway.com between January 21, 2026 – March 1, 2026. See Official Rules for judging criteria. ARV of prize: $65,000.00. For a copy of the Official Rules, send an email with the subject line “THE WISCONSIN CENTER DISTRICT GALA GIVEAWAY CONTEST” to galagiveaway@wcd.org. Sponsor: Wisconsin Center District 400 W. Wisconsin Ave., Milwaukee, WI 53203-2104. 

CONTACT

Questions about the process?

EMAIL US

galagiveaway@wcd.org

LOCATION

400 W. Wisconsin Ave.
Milwaukee, WI 53203

CALL US

(414) 908-6000

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