JW.S All Rights REserved
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33.89159˚N, -118.3951˚W
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Design @ Shopify  //  Founder/Ecd @  ▊▊▊▊▊
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
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01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
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112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
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33  8622    118    3995
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Index
Overview
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[ Close ]
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Works
Goods
Delta
Info
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A Los Angeles-Based Creative Director and designer, specializing in strategically progressive branding + interactive works.
Currently working @ Shopify
on the brand system team.
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Creative Director
Independent
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Founder/ECD
▊▊▊▊▊ (COming early '26)
For whatever reason, Waka Waka was the baseline tester for designs.
2021-06-24
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
8
/10
Media / Ent.
 + 
5600K
 + 
127
33.89159˚N, -118.3951˚W
An example of all brand elements coming together– mark, color, typography and BG type texture.
2023-09-24
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
8
/10
Media / Ent.
 + 
Tech
5600K
 + 
192
33.8492° N, 118.3884° W
Mike with the first iteration of his signature model.
photo
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Lightroom
Rough Process
Exploration
Scraps
Final
Finals
8.5
/10
 + 
5600K
 + 
127
A sample of a lower-third application of the design system
2024-04-01
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
7
/10
Media / Ent.
 + 
Tech
5600K
 + 
64
34.0211° N, 118.3965° W
photo
/
Lightroom
Rough Process
Exploration
Scraps
Final
Finals
8
/10
 + 
3250K
 + 
127
33.8648˚N, -118.3959˚W
Motion frame to convey the concept of he load-in sequence for the start grid/gallery nav.
2021-06-04
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
9
/10
Automotive
 + 
5600K
 + 
127
33.89159˚N, -118.3951˚W
Brought on to help out with a product detail page for a new marquee product from Fox.
2019-05-24
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
7
/10
Active
 + 
Lifestyle
5600K
 + 
255
32.7157° N, 117.1611° W
An exploration of animated type in a marque way.
2023-09-24
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
8
/10
Media / Ent.
 + 
Tech
1000K
 + 
192
33.8492° N, 118.3884° W
A hero application, and how to use the framing as a narrative element.
2024-04-01
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
8
/10
Media / Ent.
 + 
Tech
5600K
 + 
64
34.0211° N, 118.3965° W
Chapter 01 cover art for the new JW.S playlist, Night Calls.
2023-05-17
design
/
Figma
Rough Process
Exploration
Scraps
Final
Finals
8
/10
 + 
3250K
 + 
64
33.8492° N, 118.3884° W
[Featured WOrks ]
Launch it
033.8622°118.3995°
00-1
Works
An ever-growing collection of my creative works from the last 15 years,
00-1.1
Projects
A collection of my creative work through the lens of strategic collaborations.
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00-1.1.2
Branding
Crafting new brand identities (through extensive research and exploration), and evolving old ones thats no longer align with their objectives.
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00-1.1.2.
Swang
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Coming SOon
Defining the brand for Swang, a brand reframing golf for a community for those who were never invited — but always belonged.
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00-1.1.2.
Netflix Sports
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Coming SOon
Developing the brand foundation for Netflix Sports.
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00-1.1.2.
Simulon
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Coming SOon
Re-imaging a brand that's reimagining the 3D workflow in an unprecedented way.
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00-1.1.2.
Theorycraft
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Coming SOon
Leading the design for an RFP response to brand Theorycraft's upcoming release, Supervive.
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00-1.1.2.
RTFKT
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Coming SOon
Leading a brand/web redesign for one of the leaders of innovation in the Web3 space.
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00-1.1.2.
Hatom
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Coming SOon
Developing various brand directions as a preamble to a new web platform.
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Google (23)
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Coming SOon
Developing the design direction for a future-vision project that had an emphasis on data organization and visualization.
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00-1.1.2.
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Scab Shop
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Coming SOon
Helping CTHDRL to brand a tattoo NFT project: Scab Shop.
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Ledger MP
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Coming SOon
Developing a branding concept for launching Ledgers new NFT marketplace.
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00-1.1.2.
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Sound.XYZ
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Coming SOon
Developing a dynamic brand to help launch an innovative web3 music platform.
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3
JW.S
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Coming SOon
Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.
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00-1.1.1
Interactive
Crafting transactional and/or experiential touch-points, via a strategic blend of content strategy, interaction models, and unique visual languages.
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00-1.1.2.
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Apple
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Developing art directions, and over-seeing production on sites to introduce new products/ services on dot com.
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00-1.1.2.
Arcteryx
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Re-introducing a newer product category with more impact, and flagship products.
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00-1.1.2.
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Aristide
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Working with Mr. Aristide Benoist to design his '21 Folio site.
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00-1.1.2.
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Basic
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A broad collection of internal projects that I worked on for BASIC as an employee
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00-1.1.2.
13
Fila
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Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
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00-1.1.2.
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GStore
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Working as an embedded Design Director, I oversaw a team which was helping reinvent Google's global eComm experience.
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00-1.1.2.
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Singer
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Reusing a scrapped passion project for something productive (a 100% unofficial concept site).
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00-1.1.1
Partnerships
Adopting a joint venture model to cultivate long-term creative growth.
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00-1.1.2.
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A▊▊▊t
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Coming SOon
A personal brand, specializing in a wide variety of products as a means to empower creatives.
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00-1.1.2.
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DANC
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Coming SOon
A joint venture with long-time friend and shaper Dan Cobley to evolve and grow his business.
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00-1.1.2.
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ISOKO
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Coming SOon
Expanding the brand's AD through interactive design + dev to launch a new lifestyle brand, ISOKO. More soon info soon.
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Tavarua
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Coming SOon
A partnership in its infancy. Helping bring a small heart shaped island to the world.
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00-1.1.1
Archive
Older works that have less relevance in terms of time or interest.
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00-1.1.2.
Ramp
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Working with Ramp to backfill various interactive design needs.
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00-1.1.2.
Netflix [ECXD]
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Working with the Emerging Creative team to develop forward-thinking business solutions.
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00-1.1.2.
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Harrods
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Conceptualizing ways to re-create Harrods elevated in-store experience online.
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00-1.1.2.
20
Murad
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Some very quick n dirty art direction explorations for a Murad site design– focused on PDP.
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00-1.1.2.
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UA
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Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
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00-1.1.2.
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Union Bank
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Reinventing mobile banking in a few (long) days.
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00-1.1.2.
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Alo
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Art direction explorations + refining the purchase path as part of a site-wide redesign.
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00-1.1.2.
16
Volcom
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Reviving the brand’s gritty roots.
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00-1.1.2.
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Kohler
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Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
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00-1.1.2.
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Heath
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Initial explorations into possible art directions and content strategies for a Heath site redesign.
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00-1.1.2.
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Beats
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Conceptual art directions, and strategic rethinks of Beats' online presence.
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00-1.1.2.
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Keen
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Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.
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00-1.1.2.
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Nixon
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A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
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00-1.1.2.
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Fox
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Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
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00-1.3
Items
Showing my work as individual items with the intent of breaking the artificial barriers between my disparate work (It's searchable).
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00-1.3.1
DESIGN
A broad collection of my creative works, all with a purpose and plan.
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00-1.4.1.1
Art Direction
Crafting new aesthetics, but somewhere shy of a re-brand. A blurry line to say the least.
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00-1.4.1.3
Branding
Creating or evolving a brand's image or likeness, often spanning multiple skillsets.
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00-1.4.1.5
Editorial
More free-form and expressive type of layout design– applicable to both digital and print.
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00-1.4.1.4
Graphic Design
Design that starts flirting with the idea of art... but still serves a purpose.
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00-1.4.1.2
Interactive
Work thats primarily interactive in nature. Combinations of UI/UX/ art direction, content, etc.
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00-1.4.1.6
Tyopgraphy
The many times that type is something of a focus in my works..
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00-1.3.2
Photo
My work as a wannabe photographer, capturing unscripted moments from various travels and explorations. All images available for licensing and prints.
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00-1.3.2.1
SEA
Shots taken in and around the ocean, from around the world. A personal favorite.
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00-1.3.2.2
Surf
The act of surfing as well as the subculture that surrounds it.
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00-1.3.2.3
Incidents
Things I stumped across without any sort of planning or expectation.
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00-1.3.2.4
Terra
Getting myself away from the sea, and exploring the non-coastal territories.
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00-1.3.2.5
Urban
Fish out of water vibes. Shots from the view times I braved bigger cities than suburbs.
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00-1.3.2.6
People
Instances where people are a primary, or near-primary, focus of photos. Vague, I agree.
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00-1.4.5
THe lab
Where explorations happens. Trying new things.. probably failing most of the time, but at least something interesting coming out of it.
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00-1.3.3
Motion
When I was looking for something else, I captured these moments instead. 90% of my shots technically fall under this category.
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001.3.3.1
Interfaces
Animations done primarily for interactive prototypes, or proof of concepts.
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001.3.3.2
Expressive
Using some of the programmatic abilities of AE to be more expressive and utilize generative abilities.
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00-1.3.4
Cinematic
Transitioning my experience creating static images into more cinematic applications.
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00-2
Landscape
Putting my photographic experience with landscapes into motion.. just slightly.
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00-2
Textural
Opposite the broad views of the landscape, focusing in on various found textures that are more dynamic when moving.
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00-2
Surf
Images of things in and around the surfing lifestyle.
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00-1.4.5
Music
Expanding my understanding of both my tools auditory fundamentals.Still a work in progress all these years laters
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00-1.4.5
ARt
Works that are a bit more free, and whose value is entirely intrinsic.
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00-1.4
Tags
An inter-connected system of meta data that organizes all the content across JW.S into thematic through-lines.
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00-2
GOODS
Several creative goods and resources– the byproduct or a tools in service of uninhibited creative works.
002.1
Prints
Spontaneous moments capture from my life, immortalized on sheets of paper. My original and likely most intuitive creative outlet.
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002.1.1
Incidentals
When I was looking for something else, I captured these moments instead. 90% of my shots technically fall under this category
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002.1.2
Sea
Shots taken in and around the ocean, from around the world. A personal favorite for the infinite possibilities.
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002.1.3
Terra
Capturing the various forms of landscapes from random explorations
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002.1.4
Surf
Things in and around the surfing lifestyle and subcultures.
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002.1.5
Urban
Misc captures from my few adventures exploring urban environments. A category that's thinner than I wish it was.
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00-3
DELTA
A divergent stream of my creative work... hopefully chronicling some sort of meaningful change/progression.
00-4
Info
The intro-level points about what J\V.S is all about. Availability, resume, backstory, etc.
The traditional look at my creative career.
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A high-level look at my work across all mediums, verticals and skillsets.
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00-1.2
Newsletter
If you want to keep up to date with J\V.S happenings– product launches, discounts, etc.
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