The Lead Science Blog

Where our team shares thoughts, tips, tricks, and lessons we learn along the way as we follow our passion for digital marketing and driving the success of our clients.

A lightbulb and screen full of analytics, metrics and graphs represents Lead Science's commitment to results-based scientific marketing techniques that we routinely outline in our blogs

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How Do New Clients Find You?

Start getting ahead in business by putting yourself in the shoes of the ideal clients that you want, but that don't already know that your business exists.

December 5, 2024

I Searched for My Business and I Came Up First, Isn’t That Enough?

Local business owners do this all the time: But here’s the truth most business owners don’t realize: Your personal search results are not your customers’ search results. Not even close. Modern search tools, especially AI‑driven ones, personalize results so heavily that your own “quality checks” tell you almost nothing about how visible you are to real shoppers. Let’s break down why. 1. Google Maps […]

February 17, 2026

Is Your Marketing in Front of the Market?

Why Modern SEO Is No Longer About 'Ranking', It’s About Being Chosen by AI Online search has never evolved this quickly. But despite all the noise about “AI replacing SEO,” the truth is far simpler and far more important for local businesses. Optimizing for online search isn’t a pivot. It’s an expansion. And it’s built directly on top of traditional SEO. If your […]

January 30, 2026