iOS App & Web • Android soon

The AI companion for reaching your goals.

Maxi breaks down complex goals into actionable steps.
And keeps you accountable on the way.

Maxi - All personalities
Download on the App Store

An AI Coach With Personality

Not your average corporate chatbot. Choose how Maxi talks to you—supportive friend, tough love coach, humorous guide, or even create a custom personality (Pro). Same AI, completely different vibe.

Supportive Friend

Supportive Friend

Scenario: Buy Porsche or Prius?

“The classic passion vs. practicality dilemma! 🚗 Looking at your goals - real estate investing, $1M portfolio, scaling your SaaS - let's think this through: • Would the Porsche payment delay your real estate timeline? • Could Prius savings accelerate your net worth goal? • Which serves future-you better? Sometimes the most powerful status symbol isn't what you drive, but what you're building. What's your gut telling you? 🌰”

Tough Love

Tough Love

Scenario: User lost money on options trading

“*Slams desk* ¡Coño! Options down 80%? That's not investing, papi - that's gambling. You got "Grow Investment Portfolio" in your goals but you're trading like a tourist at the blackjack table. Here's what we're doing RIGHT NOW: • Stop the bleeding - close those positions • Back to the strategy YOU wrote • 30 min on risk management today The market doesn't care about your feelings. Control your emotions or they control your money.”

Humorous Coach

Humorous Coach

Scenario: Start day trading

“Ah, the ancient art of predicting which little green line will make you rich. Let's talk about not turning your brokerage into a charitable donation. Most people "day trade" by staring at charts until their eyes bleed, then panic-buying "Dogecoin 2.0." What actually works: • Treat it like a business - have a damn strategy • Set stop losses like your life depends on it (it does) • Paper trade first - look stupid in simulation, not with real money Hard truth: Most traders would make more at McDonald's. The winners have the discipline of a brain surgeon and emotional detachment of a psychopath. Are you actually following your habits or just pretending?”

Stoic Philosopher

Stoic Philosopher

Scenario: Feeling unappreciated at work

“The sting of feeling unseen—even Marcus Aurelius felt this. But consider: you can't force appreciation, only become hard to overlook. As Epictetus taught: "We cannot choose our circumstances, but we can always choose how we respond." Practical wisdom: • Master one skill that makes you the go-to person • Apply your Deep Work habit with fierce intention • Solve problems, don't just report them A reflection: Sometimes feeling unappreciated is a signal. Your goals for your own business suggest powerful drive. Could this feeling highlight where your energy truly belongs? What one excellent action can you take today that is entirely within your control?”

Custom

Custom

Scenario: User defines their own style

“You tell me how you want me to show up, and I'll adapt. Medieval advisor? Cuban gangster? Golden retriever energy? Whatever works for you.”

Achieve Your Goals,
Effortlessly

From step-by-step planning to detailed insights, Maxi helps you to reach your goals.

AI Coaching

Share your goals, ask for advice, and get personalized guidance whenever you need it. No need for complex forms or menus.

  • Natural language goal setting
  • Context-aware responses. Not generic tips.
  • Instant habit and task suggestions

Goals ↔ Habits

Goals are your north star. Assign priorities, set deadlines, and connect them to habits and milestones.

  • Create goals through conversation
  • Break them down with milestones
  • Connect them to habits

Track Progress

Get regular reports of your progress. Celebrate wins, spot patterns, and receive feedback to stay on track.

  • Weekly progress analysis
  • Pattern recognition and insights
  • Personalized recommendations

Powerful Insights

Understand your progress with detailed analytics. Track completion trends, identify patterns, and optimize your habits based on real data.

  • Habit completion trends
  • Weekday performance analysis
  • Goal progress visualization

Why Not Just Use ChatGPT?

ChatGPT is great for questions. Maxi is built for actually changing your life.

Memory

❌ ChatGPT

  • • Forgets your goals by next week
  • • Every conversation starts from scratch
  • • You re-explain your life every time

✅ Maxi

  • • Remembers your goals forever
  • • Persistent memory across all conversations
  • • Picks up exactly where you left off

Follow-Through

❌ ChatGPT

  • • Gives advice, then disappears
  • • No tracking or check-ins
  • • You have to remember to come back

✅ Maxi

  • • Tracks your actual progress
  • • Regular check-ins
  • • Helps you DO the thing, not just plan it

Personality

❌ ChatGPT

  • • Same voice for everyone
  • • Corporate helpful assistant tone
  • • Personality resets every conversation

✅ Maxi

  • • Becomes whoever you need
  • • Supportive? Tough love? You decide
  • • Consistent coaching style forever

Proactive Check-Ins

❌ ChatGPT

  • • Passive - waits for you to message
  • • No reminders or follow-ups
  • • Easy to forget about your goals

✅ Maxi

  • • Checks in with you proactively
  • • Natural reminders about your habits
  • • Accountable without being annoying

Built For

❌ ChatGPT

  • • General knowledge and questions
  • • Not designed for behavior change
  • • Jack of all trades, master of none

✅ Maxi

  • • Behavior change and goal achievement
  • • Every feature designed for habits
  • • Built specifically for follow-through

Pricing

❌ ChatGPT

  • • Free: Limited messages, no memory
  • • Plus: €20/month for general AI
  • • Still no habit tracking

✅ Maxi

  • • Free: 50 msgs/month with personality
  • • Pro: €7.99/month (60% cheaper!)
  • • Built specifically for coaching

You've asked ChatGPT for life advice. It gave great suggestions. Then you closed the app and... nothing happened.

That's why we built Maxi.

Your AI Coach

Meet Maxi

Maxi is more than a tool - it's an AI partner with a personality, designed to help you stay on track and feel supported.

Optimistic & Encouraging

Always sees the bright side and celebrates your wins, no matter how small.

Patient & Understanding

Knows that building habits takes time and won't judge you for setbacks.

Playfully Persistent

Gently reminds you of your goals with humor and creativity.

Maxi - Supportive Friend

Not Your Style? Switch It Up.

Choose from 4 distinct personalities, or create your own. From warm support to tough love—Maxi adapts to you.

Supportive Friend

Supportive Friend

Tough Love

Tough Love

Humorous Coach

Humorous Coach

Stoic Philosopher

Stoic Philosopher

Custom (Pro)

Custom (Pro)

Simple, transparent pricing

Choose the plan that's right for you. Start free and upgrade as you grow.

🎉 Limited Time: 50% Off for Early Adopters!

Free

$0

Perfect to get started

  • Chat + AI proposals (capped)
  • Track up to 3 goals
  • Track up to 5 habits
  • Unlimited tasks
  • Analytics & insights
  • Choose between 4 personalities
  • AI progress reviews
Get Started Free
Most Popular

Pro

$9.99
$5
50% OFF launch offer

per month

  • Everything in Free
  • Unlimited chatgoals & habits
  • Complete Gameplans
  • Periodic planning & reviews
  • Custom personalities
Launch Offer

Lifetime

$198
$99
50% OFF launch offer

one-time payment

Pay once, use forever

  • Everything in Pro
  • Lifetime updates
  • Premium support
  • Early access to features
  • No recurring fees