Marketing Strategy and Execution … Without the Full-Time Cost

Are you familiar with Fractional Marketing?  It’s a relatively new marketing term that basically means Outsourced Marketing (which is not a new concept).

For many providers, it is called Fractional CMO (or Fractional Chief Marketing Officer) which tends to be more focused on strategic planning.

I take a slightly different approach. I provide both strategy AND execution because that’s what I have been doing for the past 35 years.

I’m Bob McCarthy.

I’m a Fractional Marketer who works with small and mid-sized business owners and marketers who often have very little marketing support.

I started my marketing career in direct mail, first working as a copywriter and then as a full-service campaign planner and manager. But that was before the Internet. Since then, I have expanded my services to include websites, email, SEO and paid ads.

Now, I am bringing those disciplines together to provide a comprehensive package of Fractional Marketing Services. I have a team of professionals for graphic design, web development and video editing that I utilize on as-needed basis.

While every client is different, I approach every campaign with a so-called Foundations-First framework – a three-part strategy that allows businesses to:

• Build the right marketing foundation first

• Launch campaigns that are aligned, measurable and sustainable

• Turn leads into conversations, not just clicks

If this makes sense to you and you want a steady, experienced hand guiding your sales and marketing process, let’s talk.

Start with our Foundations-First Marketing Framework

Whether you want to produce a single campaign or a complete end-to-end program, it’s always best to start with a strong Marketing Foundation.

This means getting your website and Google Business Profile in place – and aligned with each other – to ensure prospects are able to find you on the web. It also means that your website is able to convert visitors into leads thanks to a custom-made lead magnet – and that prospects can identify themselves using web forms and landing pages.

Above all, it means you will be able to build your marketing “from the ground up.”

We Suggest You Begin with Foundations, but You Can Start Anywhere

We get it. Not everyone wants to start with our Foundations service.  Although we recommend a Foundation-First approach, we understand some clients want to get started right away – and move right into the campaign phase.

Just say the word, and we’ll put together an estimate for a campaign of your choice – SEO, digital ads, direct mail, cold email, social media and more – along with a “lite” version of our landing page and funnel.

How We Work with You

Our preferred way to work with clients is through our Fractional Marketing Services.

This approach allows us to plan and implement our Foundations-First Marketing Framework – starting with a solid marketing foundation, then executing targeted campaigns to reach prospects and finally managing and nurturing leads through structured funnels.

That said, we know this model is not the right fit for everyone.

Sometimes, ongoing marketing leadership may be beyond your needs or budget. Sometimes, all you need is a single, well-executed campaign or system – the kind of focused project that is often delivered as part of a Fractional engagement, but can also stand on its own.

In those cases, we offer individual project services such as:

Each of these projects can be implemented independently or serve as a starting point toward a more comprehensive Fractional Marketing relationship.